One of the better-known phrases in real estate goes ‘Location, Location, Location‘. Originally meant to emphasize the importance of a good physical location in the real estate market, this phrase is increasingly being applied to the marketing platforms of real estate market too. Traditional marketing efforts are targeted for the local markets; real estate consultants would generally have limited areas of operation, other than the big players present statewide or nationwide.
There was a time when having a CRM in place was one of the coolest things to do for your business. Especially in an unorganized sector like the Indian real estate, it was a sign of the progressive times that consultants and brokers adapted to the technology (albeit hesitantly). These days, however, it has become imperative that anybody who calls himself a real estate agent has to have a decent CRM in place in order to attract and convert relevant leads.