World Brokers Day was celebrated on 9th June, 2015 amidst much fanfare for the very first time. The event, which has become a landmark event in the Indian real estate space, is the toast of the season. The inaugural edition saw the who’s who of real estate on the red carpet, and the evening was covered extensively by the press. World Brokers Day was launched by Realty Redefined, a real estate technology solutions provider who are working towards empowering brokers to move from the conventional role to a more evolved consultants’ role.
The date is important for another reason: The launch of RSquare mobile application for the real estate brokers.
We, at Realty Redefined, wanted to help the brokers by transforming their role from just providing keys to providing homes for those looking for one. Our goal was to empower this community to global levels, and thus pave a way for their future.
But how does a broker position himself as a consultant? What other value does he have to offer to qualify for the change in title?
To answer this, we looked at the market dynamics. In the last decade or two, the growth of the real estate industry has been tremendous. Real estate is currently the second largest contributor to the country’s GDP. However, brokers, who form a significant portion of this population are a neglected lot. They hardly have any regulations, and in the current market, they were in need of a serious overhaul. As the end customers started adapting to technology, their demands were different. And for this, the traditional methods used by the brokers would not be enough.
Realty Redefined realized the need for a better approach for the brokers. Brokers would need the help of technology to address the needs of the online customer. Moreover, it is not just enough to respond but that this response should be timely, prompt, and should include as many details of the property as possible. For this, technology came to the rescue and led to the launch of RSquare app.
RSquare is a web application that puts a lot of freedom in the hands of the broker. RSquare is available as a desktop platform, as well as a mobile application, that is designed to let the broker work from anywhere. Whether the broker receives a call from a buyer or a seller, he can immediately respond on the move with RSquare. It is easy to create inquiries, respond to inquiries, and forward relevant property details to the interested buyers through SMS, email, and even WhatsApp. This also includes images of the property too. Not just from the customers’ view, but this is a great tool to manage your office too, including your employees. You can have a overview from the dashboard itself which gives you the information about all your employees’ activities, and their current/ future engagements.
More importantly, with RSquare, brokers also get their own website for their agency, and for specific properties. It is more important than ever to have an online presence on the internet since the customer uses it very frequently. According to recent statistics, atleast 75% of customers looking for real estate transactions start with online search. As such, an online website would attract more customers. Combined with the real estate marketing capabilities of RSquare, it is a great way to build your brand and differentiate brokers from the competition.
The idea of World Brokers Day is not an end in itself; rather it’s a start of a process. The process of transformation of a broker to a world-class consultant.This is, of course, a gradual process but the start has been made.
The World Brokers Day was conceptualized by Realty Redefined as a tribute to the broker, and to show our support to the community that drives real estate. The event included the launch of RSquare, India’s exclusive app for brokers, and Agentsearch.in which is a dedicated agent search portal that is completely free to use.
From the beginning, we were lucky to receive tremendous support from the broker community for this initiative. Almost every broker we met was enthusiastic about the whole concept since they agreed that the role of a broker needs a revamp.
The press conference before the event saw a huge press turnout who were keen to understand the event and the purpose. They had several interviews with the various attendees and were very excited about the concept of the event. The YouTube videos and product videos received a positive response.
However, we were pleasantly surprised by the huge turnout. Guests started arriving early, and most of the seats were filled very soon. As they settled down, the conclave started with Mr. Nirav Gosalia welcoming the audience and the guests. Mr. Harish Patel took the stage to explain the reasons for this day, and our plans for this initiative. This was followed by Mr Mayank Vora explaining the product and their relevance to the broker community.
During the event, there was considerable curiosity around the product and we had more than 200 demos arranged for the guests. RSquare is a suite of web applications for mobile and desktop application created exclusively for brokers to help them manage properties and queries. RSquare makes it easier than ever for brokers to work on the go.
The panel discussion was more than ably led by Mr Annurag Batra, Editor-in-Chief of Businessworld magazine. The other panelists included Mr Sumit Jain, CEO & Co-founder, commonfloor.com; Mr H L Bagra, President, NAR; Mr Vinod Thakker, CEO, SquareFeet property solutions; Mr J S Augustine, Chief-Innovations and Strategy, Nirmal Lifestyle; and Mr Ashwinder Raj Singh, CEO, JLL Residential. The discussion on ‘Evolving Role of Brokers‘ was a great interaction that saw passionate arguments for a greater and better role for the brokers with the incorporation of technology. The panel was unanimous in their opinion that Realty Redefined had taken a very important first step to get the brokers their due. There were several important points during the discussion that were both entertaining, and more importantly, educational.
Mr Boman R Irani, Chairman & Managing Director, Rustomjee was a revelation on stage with his keen insights and his views on real estate. He kept the audience engrossed his witty oratory and his experience was evident as the Head of one of the most reputed real estate companies. Reiterating the importance of customer service, he said, “It’s better and easier to invest in one customer rather than in a hundred ads.”
But if the audience reaction to the event was great, it got even better when Mr Kapil Dev took the stage. He was pure charisma as we wowed the rapt audience about everything from cricket to philosophy. He was very effusive in his compliments to the young team of Realty Redefined and the audience too. His insightful address was as emotional as it was graceful. It was truly a wonderful evening for the guests as they heard him speak. He felicitated the various associations present there:
ONSTAGE MUMBAI ASSOCIATIONS
Chembur Real Estate Agent Association – (CREAA ) Mumbai
EKTA Real Estate Agent Association – (EKTA ) Mumbai
Estate Agent Association of India – (EAAI) Mumbai
Malad Estate Agent Association – (MEAA) Mumbai
Mira Bhayandar Property Dealers welfare association – (MBPDWA) Mumbai
Navi Mumbai Association of Realtors – (NMAR) Navi Mumbai
REAL ESTATE AGENTS ASSOCIATION OF KANDIVALI – (REAAK ) Mumbai
South Metro City Association of Realtors – (SMART) Mumbai
Thane Estate Agents Association – (TEAA) Thane
The Association of Real Estate Agents – (AREA) Mumbai
The Kharghar Real Estate Agent Association – (KREAA ) Mumbai
The Realtors Association – (TRA) Mumbai
ONSTAGE NON MUMBAI ASSOCIATIONS
Indore Realtors Welfare Association – (IRWA) Indore
Real Estate Brokers Welfare Association – (REBWA) Surat
Vadodara Estate Broker’s Association – (VEBA) Vadodara
This was followed by the most popular part of the evening: a unique opportunity to receive a signed memento from the legend himself. We had a lucky draw for the guests, and 8 winners got an opportunity to receive the memento and a selfie with Kapil Dev. The main points in his speech included advice on being great at whatever you do; he stressed on truthfulness, self-confidence, passion, relationship-building with customers, and most importantly, sincerity. He also expressed great interest and support to RSquare. He invited questions from the audience, and his rustic charm won over the audience in no time flat! The winners of the lucky draw could not stop gushing about this wonderful surprise, and were grateful for the tips on branding and customer interaction.
Mr H L Bagra, President, NAR, was one of the panelists, but what we did not expect was his return gift. He insisted on handing a token of appreciation to Realty Redefined for this initiative and we were thankful for this gesture.He also mentioned that our efforts would ensure a better role for the brokers in the next 5 years.
Of course, the evening then moved on to dinner and cocktails. The open bar and delicious dinner added to the celebratory atmosphere for the gathered guests. We saw several guests appreciate the whole event, and many of them personally met the founders and thanked them for the wonderful opportunity. This was a humble moment for us as the congratulations poured in from several associations and their committees.
We had over 5000 people register on the website, but unfortunately the huge unexpected response meant that we were unable to confirm the invitations of all the interested people. The total confirmation for the event was 650 but more than 750 guests turned up for the event.
However, we were happy to note that our customers had made the effort to visit Mumbai for the event! They had come from Ahmedabad, Vadodara, Surat, Bengaluru, and even Chennai!
As the evening winded down, it was time to take stock of the evening. When we compared the event to the plans we had made when we first came up with the event, we were really surprised. The evening saw a greater response than we ever hoped to achieve, and more importantly, this was possible only due to our loyal customers. The event truly belonged to you!
Thank you, and we hope to see much, much more of you!
RSquare, powered by Realty Redefined proudly celebrates World Brokers day on 9th June, 2015 to felicitate and honor the role of an Indian Real Estate Broker.
To get complete information about the event, visit www.worldbrokersday.com