Customer Relationship Management systems enable companies to achieve the following objectives:

  • Streamlined real estate sales and marketing processes
  • Higher sales and marketing productivity
  • Added cross-selling and up-selling opportunities
  • Improved customer service, loyalty, and retention
  • Higher number of deals
  • Better profiling and targeting
  • Reduced expenses
  • Higher overall profitability

RSquare automation in real estate

The RSquare application provides an array of capabilities to streamline all phases of the sales process, thus minimizing the time that sales representatives need to spend on manual data entry and administration. This allows them to successfully pursue more clients in a shorter period than otherwise possible. RSquare is powered by a strong Content Management system for tracking and recording every stage in the sales process for each prospective customer, from the first contact to the final closure. RSquare also includes modules for more opportunities, territories, sales forecasts, and workflow automation, and product knowledge.

RSquare adds a lot of value in the real estate domain as it allows the Realtors to efficiently manage and track their properties and requirements.

Marketing:
Systems for marketing (also referred to as ‘marketing automation’) help the enterprise identify and target its best clients and generate qualified leads for the sales team. A key marketing capability is tracking and measuring multi-channel campaigns, including email campaigns, search, social media, and direct mail. Metrics monitored include clicks, responses, leads, deals, and revenues. Real estate developers and agents needs the best available tools to reach out to their clients. Property software for developers and property software for agents enable the real estate agents to reach out to their clients through email campaigns, SMS campaigns, prospect portals, and several other digital channels.

Customer Service and Support:
Real estate marketing is mainly differentiated on the level of service provided, since the products would be similarly distributed among all the providers. Hence, real estate agents are turning to technology to help them improve their clients’ experience while aiming to increase efficiency and minimize costs. Even so, a 2009 study revealed that only 39% of corporate executives believe that their employees have the right tools and authority to solve client issues. Realty Redefined provides the right suite of tools for superior customer service and support.

Analytics:
Analytical capabilities are often in-built into applications for sales, marketing, and service. These features can be complemented and augmented with links to separate, purpose-built applications for analytics and business intelligence. Sales analytics helps companies monitor and understand customer actions and preference, through sales forecasting, data quality, and dashboards that graphically display the performance of each section.
Marketing applications, on the other hand, come with predictive analytics to improve segmentation and targeting, and features to measure the effectiveness of online, offline, and search marketing campaigns. Web analytics have evolved significantly from their starting point of merely tracking mouse clicks on web sites. By evaluating the ‘buy processes & signals’, marketers can see which prospects are most likely to transact and also identify the buyers who need assistance in the sale process.
These types of analytics are increasing in popularity in real estate because the sources of leads have become numerous and the right analytics helps the real estate companies to identify the good prospects and cater to them more efficiently.

Implementation Issues:
Real estate companies understand the importance of retaining customers and also the need of attracting new ones. A CRM system in place is crucial for the success of the campaigns, and also to realize the full potential of your sales efforts.
This does not require huge set-ups; a small team can take care of data entry, and also generate all the client communication documents, and reports from the system. Thus, it is imperative to have a process in place in every organization that enforces the activities to be done when a new property or requirement is entered into the system.

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