RSquare was introduced in 2015, after the huge popularity of its predecessor, Realty Redefined for Consultants. There were numerous updates and several new and exciting features introduced this year. Here are the main features that we shortlisted, though there are so many others that we could not fit into this article.
- RSquare launch with improved UI
Prior to 2015, it was Realty Redefined for Consultants. We undertook extensive rebuilding of the brand and the product itself, and introduced RSquare. Though there were hundreds of changes, the most important (and the most visible) was the importance given to User Interaction and User Experience.
RSquare is probably the first application for real estate agents to have its own mobile app. RSquare mobile was released in June 2015, and has quickly become one of the absolute favourites for real estate consultants, who can take care of all their business from just their smartphones!
This is the first initiative of its kind aimed at mapping the details of every real estate project in the country. This considerably simplifies the process for real estate consultants, who can choose from this database, saving time that it would have taken to enter the details manually.
RSquare offers search engine optimised websites that help consultants showcase their properties and also in branding. In 2015, the websites (which are responsive now) are integrated to RSquare, thus enabling the consultants to share data from their CRM directly to the website. This is one of the most popular updates, saving a lot of time and effort of the consultants.
Agentsearch is India’s exclusive search directory for real estate agents. It is a platform to enable customers to search for and contact a real estate agent of choice, based on their personal preferences.
6. Auto Email/ SMS functionality
Before RSquare introduced its cool way of working, CRM for real estate was actually an arduous process. There were lengthy steps for every process; even sending a mail or SMS had to be done manually. Well, not with RSquare, since it does all this automatically. By increasing the interaction between agents and customers, there is a greater chance of closing the deal.
Marketing for real estate is a lot different from conventional marketing. And who better than the experts to make it easy for you? RSquare makes it easier than ever for real estate consultants to post properties and projects on platforms such as Trovit, Locanto, HomeHippo, etc. It also helps share the data on Facebook and Twitter from CRM directly, so you can instantly reach all your personal and professional contacts too!
8. Email to Lead Integration
This is one of the best features that received a lot of positive feedback! RSquare integrates your email directly to the CRM, so that the leads that you receive from portals such as magicbricks, 99acres, Sulekha.com, etc are directly entered into the CRM. You also receive a notification for every email, with all the relevant information such as the contact information of the lead, requirements, and other details so your inbox is effectively managed.
9. Lead Management system
Leads from your websites are now automatically handled by RSquare. You receive notifications with automatic timestamps and other relevant information. The property/ enquiry is also automatically entered into the system (so you don’t have to manually enter it). Does this not make it easy for you to manage your leads effectively?
10. Auto Property Alerts to Enquiry
Whenever an enquiry is entered into the system, based on the specifications mentioned in the enquiry, RSquare searches for all matching properties/ projects in your database. The list of matching properties is sent to the prospective buyer without any effort on your part. Basically, this means that RSquare not only works for you, but for your customers too!