Your real estate website should clearly state your unique proposition – your capabilities, your experience, and what you offer. A well-designed website should be a terrific hub of information for people living in – or interested in- your community.
The first rule for content for your website is to keep the language formal and professional, while highlighting your capabilities. It should also be:
Accurate & Approachable:
Your content could be focused on the story of your team, or it could even be describing the home-buying process; whichever it is, it is your chance to make a great first impression. Make sure that the information is up-to-date, relevant, honest, and jargon-free. And do not forget to include all relevant information about yourself such as your credentials, contact number, email id, address, etc.
Customer testimonials are a great way to let your potential customers know what to expect from you. They not only add depth to your site, they also boost your reputation.
Make sure your website is a comprehensive source of current market information. Showcase your listings, and if possible, link them to your real estate marketing portals too. RSquare lets you do this with customized websites that update your information.
Visitors to your website should be able to clearly identify your role and expertise in helping similar customers. You should highlight your areas of service, and adding links to other resources is a great idea.
Commenting on material from third-party sources, such as articles and sales stats that demonstrate housing trends in the area, can broaden a visitor’s knowledge and show that you are updated on the relevant markets.
The design on your website should not only look good, but should incorporate effective user experience. Wherever possible, make sure you incorporate:
Engaging entry points: Use a consistent headline type and beautiful images throughout the site to help break up content and makes it easier to read.
Logical navigation: Make sure information flows between pages so there’s a natural progression of topics and easy way-finding around the site.
A style that matches your business image: Your site should accurately reflect your style and attitude, as well as the nature of your business.
Credibility boosters: Your company logo, awards, and seals of professional and civic groups to which you belong are all good elements to display on your site. Be sure that you have permission to use corporate logos and icons, and follow usage rules for any trademarked terms and imagery.