Here is a basic checklist for your real estate website. How many have you completed?

A real estate website is much more than a real estate portal. A successful website is more than just a showcase of your real estate properties. If a prospective customer lands on your website, will he be able to find all the information he will need to complete the deal? How will he find the experience? Are there too many pages and links? Is the design appealing enough?

Any successful real estate website has several features that work in its favour and help make it stand out from the crowd. Here, we list down the six essential features for your website to stand out from the crowd.

1. Searchability

Your visitors should be able to find whatever they are looking for with the least number of clicks. This is the reason that we insist on providing a property search functionality in real estate websites. Your homepage must include a search bar, and also have options for more advanced search such as location, area, property type, etc.

The idea is that within the website, the user does not have to spend too much time in searching for individual items. Once the search results are displayed, each result should include more details of the property such as number of rooms, area in feet, amenities, neighbourhood, etc. Also ensure that the user is able to save his searches, or individual properties, if he wants to use it later. This is also where you should highlight your contact information to enable your visitors to contact you easily.

2. Mobile Friendly

Smartphones are growing at an amazing speed. They are competing with laptops as the preferred instrument for accessing the internet. For you, this means that your website has to be compatible with mobile devices such as smartphones and tablets.

Mobile optimised websites have to be as similar to the main website as possible to maintain your branding. Always check to see if the images you are using are visible correctly on your mobile devices too.

3. Information Quality

There are two key features for website content: 1. Education 2. Following up

Education:

It is possible to educate your visitors without boring them. Keep your visitors engaged with original and interesting content that is helpful to them. It is only when your website is relevant to your target audience that they will come to your website.

This could be regarding information such as real estate options, the neighbourhood, the amenities, etc. You can also put up content such as photos, videos, and infographics. This will also help in improving SEO.

Your content can also include the different financial products available to the buyers. This could be simple apps like mortgage calculators, interest calculators, and even information related to the process of buying or renting a place. If you cannot create original content, you can also share third party links.

Follow Up:

The important thing is to maintain continuous communication. If you are talking about financial products, ensure that you provide more information on the same topic again. This not only helps in bringing visitors back to your website, but also helps in establishing you as a knowledge source on a particular topic that people will share with their friends.

4. Customer Interaction

Always be prompt in your communication. If a potential customer leaves you a message, ensure that you respond within 24 hours at the most. Have an auto-responder in place for the times that you won’t be able to respond. If customers feel that they are not going to receive a reply, they will quickly move on to the next agent.

It is also a great way for a lasting first impression.

5. Design

Real estate websites have the potential to be eye-catching and beautiful. Whether showcasing the property or the neighbourhood, having hi-res images can attract attention in the right way. But to effectively showcase the images, you need to also focus on your website design. Pleasing aesthetics can go a long way in building your impression.

6. Functionality

Only a beautiful design is of no use if it is functionally poor. Any errors like wrong links, programme errors like wrong calculations, incorrect information, long load times, and even blank pages are some of the reasons why visitors to your page might be unimpressed. Always ensure that your real estate website is completely functional.

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