SIX WAYS TO MAKE THE MOST OF RSQUARE MOBILE APPLICATION FOR YOUR REAL ESTATE BUSINESS

SIX WAYS TO MAKE THE MOST OF RSQUARE MOBILE APPLICATION FOR YOUR REAL ESTATE BUSINESS

2015 was a great year for RSquare. From being one of the earliest real estate applications available on the mobile, RSquare quickly went on to become one of the most popular applications. We have received a very positive response from the real estate professionals using RSquare regularly. As we step up our efforts to build even more and better features on the application in 2016, it is the right time for us to take a quick stock of the previous year, and also highlight some of the best features of the mobile app.

As a real estate professional, you know that most of the business is on the field. You have to be constantly on the move – meeting people, exploring neighbourhoods, inspecting properties, interacting with prospective customers – the list is endless. Moreover, you hardly find time to visit the office, let alone work at the office after a day of traveling. That is why RSquare is so right for you! You can access your office from anywhere, with just your smartphone and work anywhere. All your data is securely stored in cloud servers, and all members of your team can work with this data in real time. You also get to use the smartphone features such as the camera to collect images and videos of the properties you inspect, communicate with your existing and prospective customers, etc.

Here we will discuss the six key features of the mobile app that will make your job a whole lot easier.

  1. Anywhere access to the Property Database

One of the major issues with the existing desktop CRMs was the inconvenience that it subjected the users to. Even though real estate professionals are usually on the field attending to the customers, they would have to come back to the office to check their database. They would not even be able to respond to enquiries or requests for urgent requirements without consulting their computer.

This was one of the first concerns that motivated us to develop the real estate application for smartphones. With RSquare, we give the real estate professionals their freedom, but more importantly, we give them the ability to access their exhaustive database at the touch of a button! With filters, they can shortlist the relevant results, and communicate the same with their customers.

2. On the spot Property/ Enquiry capture in less than a minute

Whether you receive a property for listing or an enquiry by prospective customers, it is impossible to keep track of all the entries. Usually, real estate agents pick and choose from the incoming leads so as to service the most promising ones.

But with RSquare, it hardly takes a minute for you to capture this information and assign it for follow-up. For properties, you can take photographs and videos to showcase the best features to build a showcase.

3. Auto-matching Property/ Enquiry

This is one of the coolest features of the RSquare mobile application. When you receive an enquiry on a specific type of property such as a 2BHK in Tilak Nagar, all the matching properties are listed out automatically. The system then responds to the enquiry directly by sending out this list to the customer without any intervention on your part. This way, you do not have to worry about losing a single lead since RSquare completes this task on your behalf, leaving you more time to focus on other aspects of the business.

4. Property/ Enquiry Message for WhatsApp

WhatsApp is one of the most popular apps used in communication today. Almost everybody uses WhatsApp on a daily basis, including real estate customers. Wouldn’t it be great if they could receive their requisite information on WhatsApp itself? With RSquare, they can. You can communicate with your customers through SMS, Email, and even WhatsApp messages.

5. Digital Marketing in one click

Use the latest tools and techniques of digital marketing to grow your leads, and convert these leads to closed deals. Google advertising, property portals such as Sulekha, commonfloor, magicbricks and others are all connected to RSquare; that is, with one click, you can post your properties to these sites, and increase the visibility of these posts by sharing on social media.

6. Manage Day to day activities from your phone

RSquare is not just for you, but your employees too! You can set the access and the restrictions to the database as you see fit. This way, the hierarchy of your company is intact, by limiting the access. You can also assign specific tasks to specific employees who can then update the status once the task is completed.

 

RSquare is designed to give you an easy experience of meeting your daily needs in running a real estate company. We would love to hear from you regarding any doubts on using the software for your business. Please leave your views in the comments.

SIX KEY FEATURES OF SUCCESSFUL REAL ESTATE WEBSITES

Here is a basic checklist for your real estate website. How many have you completed?

A real estate website is much more than a real estate portal. A successful website is more than just a showcase of your real estate properties. If a prospective customer lands on your website, will he be able to find all the information he will need to complete the deal? How will he find the experience? Are there too many pages and links? Is the design appealing enough?

Any successful real estate website has several features that work in its favour and help make it stand out from the crowd. Here, we list down the six essential features for your website to stand out from the crowd.

1. Searchability

Your visitors should be able to find whatever they are looking for with the least number of clicks. This is the reason that we insist on providing a property search functionality in real estate websites. Your homepage must include a search bar, and also have options for more advanced search such as location, area, property type, etc.

The idea is that within the website, the user does not have to spend too much time in searching for individual items. Once the search results are displayed, each result should include more details of the property such as number of rooms, area in feet, amenities, neighbourhood, etc. Also ensure that the user is able to save his searches, or individual properties, if he wants to use it later. This is also where you should highlight your contact information to enable your visitors to contact you easily.

2. Mobile Friendly

Smartphones are growing at an amazing speed. They are competing with laptops as the preferred instrument for accessing the internet. For you, this means that your website has to be compatible with mobile devices such as smartphones and tablets.

Mobile optimised websites have to be as similar to the main website as possible to maintain your branding. Always check to see if the images you are using are visible correctly on your mobile devices too.

3. Information Quality

There are two key features for website content: 1. Education 2. Following up

Education:

It is possible to educate your visitors without boring them. Keep your visitors engaged with original and interesting content that is helpful to them. It is only when your website is relevant to your target audience that they will come to your website.

This could be regarding information such as real estate options, the neighbourhood, the amenities, etc. You can also put up content such as photos, videos, and infographics. This will also help in improving SEO.

Your content can also include the different financial products available to the buyers. This could be simple apps like mortgage calculators, interest calculators, and even information related to the process of buying or renting a place. If you cannot create original content, you can also share third party links.

Follow Up:

The important thing is to maintain continuous communication. If you are talking about financial products, ensure that you provide more information on the same topic again. This not only helps in bringing visitors back to your website, but also helps in establishing you as a knowledge source on a particular topic that people will share with their friends.

4. Customer Interaction

Always be prompt in your communication. If a potential customer leaves you a message, ensure that you respond within 24 hours at the most. Have an auto-responder in place for the times that you won’t be able to respond. If customers feel that they are not going to receive a reply, they will quickly move on to the next agent.

It is also a great way for a lasting first impression.

5. Design

Real estate websites have the potential to be eye-catching and beautiful. Whether showcasing the property or the neighbourhood, having hi-res images can attract attention in the right way. But to effectively showcase the images, you need to also focus on your website design. Pleasing aesthetics can go a long way in building your impression.

6. Functionality

Only a beautiful design is of no use if it is functionally poor. Any errors like wrong links, programme errors like wrong calculations, incorrect information, long load times, and even blank pages are some of the reasons why visitors to your page might be unimpressed. Always ensure that your real estate website is completely functional.

Pin It on Pinterest