These days you have to be online if you want to be noticed. A well-designed and professional looking real estate website is a must to attract visitors or potential real estate clients.
While it’s important for your site to look as good as possible and with our RQube templates, it’s easier to achieve this than ever before. From our expert industry experience of real estate marketing we have designed website templates for real estate developers.
With the newly launched website templates you have the option to choose between real estate optimized templates for microsites (for projects) and websites (for brand websites).
RQube provides you with an option to choose from two template designs. The main features are:
- IP Integration: This helps detect the user location and accordingly reflects the flag of the country in the lead capture forms to track the country code.
- Multiple Lead Forms: The templates has multiple forms which are strategically located keeping various capture points and user behaviorin mind.
- Google Map Integration: The project location is displayed via Google maps so that the user can clearly get an idea about the project‘s locality.
- Mobile responsive: Now target users on mobile platforms from our mobile responsive templates. Highly important feature considering the rise in traffic on mobile devices.
Along with these we have also kept in mind about the website design aesthetic and an interactive layout is used in the RQube templates.
Not just websites but RQube is your one stop solution for all your real estate ERP requirements. You can now manage all your data on one platform.
Track projects from concept to allocation and even marketing. With RQube Lead+ you can track the details at every stage of lead life-cycle. It improves the marketing campaigns efficiency and helps you measure the ROI of each campaign.
Don’t miss out on such a useful product if you’re into online marketing for real estate. Leave all your campaign management worries to RQube, making your work simple and results effective.
Realty Redefined is thrilled to be awarded with the Best Execution Award at the Internet and Mobile Association of India (IAMAI), 6th India Digital Awards 2016 in ‘Performance Marketing’ Category. A special congrats to our Real Estate Online Marketing Team for the outstanding experience they create for our RDigital clients everyday.
The world is getting more digitized day-by-day. Most home buyers these days start their hunt online. In the times of changing trends, we ensure the best digital services for Real Estate market from generating leads to CRM and ERP. We create this experience through our real estate software, tools and products like RDigital, RSquare and RQube.
SIX WAYS TO MAKE THE MOST OF RSQUARE MOBILE APPLICATION FOR YOUR REAL ESTATE BUSINESS
2015 was a great year for RSquare. From being one of the earliest real estate applications available on the mobile, RSquare quickly went on to become one of the most popular applications. We have received a very positive response from the real estate professionals using RSquare regularly. As we step up our efforts to build even more and better features on the application in 2016, it is the right time for us to take a quick stock of the previous year, and also highlight some of the best features of the mobile app.
As a real estate professional, you know that most of the business is on the field. You have to be constantly on the move – meeting people, exploring neighbourhoods, inspecting properties, interacting with prospective customers – the list is endless. Moreover, you hardly find time to visit the office, let alone work at the office after a day of traveling. That is why RSquare is so right for you! You can access your office from anywhere, with just your smartphone and work anywhere. All your data is securely stored in cloud servers, and all members of your team can work with this data in real time. You also get to use the smartphone features such as the camera to collect images and videos of the properties you inspect, communicate with your existing and prospective customers, etc.
Here we will discuss the six key features of the mobile app that will make your job a whole lot easier.
- Anywhere access to the Property Database
One of the major issues with the existing desktop CRMs was the inconvenience that it subjected the users to. Even though real estate professionals are usually on the field attending to the customers, they would have to come back to the office to check their database. They would not even be able to respond to enquiries or requests for urgent requirements without consulting their computer.
This was one of the first concerns that motivated us to develop the real estate application for smartphones. With RSquare, we give the real estate professionals their freedom, but more importantly, we give them the ability to access their exhaustive database at the touch of a button! With filters, they can shortlist the relevant results, and communicate the same with their customers.
2. On the spot Property/ Enquiry capture in less than a minute
Whether you receive a property for listing or an enquiry by prospective customers, it is impossible to keep track of all the entries. Usually, real estate agents pick and choose from the incoming leads so as to service the most promising ones.
But with RSquare, it hardly takes a minute for you to capture this information and assign it for follow-up. For properties, you can take photographs and videos to showcase the best features to build a showcase.
3. Auto-matching Property/ Enquiry
This is one of the coolest features of the RSquare mobile application. When you receive an enquiry on a specific type of property such as a 2BHK in Tilak Nagar, all the matching properties are listed out automatically. The system then responds to the enquiry directly by sending out this list to the customer without any intervention on your part. This way, you do not have to worry about losing a single lead since RSquare completes this task on your behalf, leaving you more time to focus on other aspects of the business.
4. Property/ Enquiry Message for WhatsApp
WhatsApp is one of the most popular apps used in communication today. Almost everybody uses WhatsApp on a daily basis, including real estate customers. Wouldn’t it be great if they could receive their requisite information on WhatsApp itself? With RSquare, they can. You can communicate with your customers through SMS, Email, and even WhatsApp messages.
5. Digital Marketing in one click
Use the latest tools and techniques of digital marketing to grow your leads, and convert these leads to closed deals. Google advertising, property portals such as Sulekha, commonfloor, magicbricks and others are all connected to RSquare; that is, with one click, you can post your properties to these sites, and increase the visibility of these posts by sharing on social media.
6. Manage Day to day activities from your phone
RSquare is not just for you, but your employees too! You can set the access and the restrictions to the database as you see fit. This way, the hierarchy of your company is intact, by limiting the access. You can also assign specific tasks to specific employees who can then update the status once the task is completed.
RSquare is designed to give you an easy experience of meeting your daily needs in running a real estate company. We would love to hear from you regarding any doubts on using the software for your business. Please leave your views in the comments.
Real estate agents (also called brokers) function in a highly competitive environment. The entry barriers for the profession hardly exist, so the numbers keep increasing. Moreover, the real estate field seems to be moving towards sustained growth, and more agents are expected to join. However, this means that there is increased competition among the existing professionals and you have to distinguish your company from the other. Below, we list out six simple yet effective habits of real estate agents that will immediately set you up for better branding and more visibility.
- Promptly respond to calls/ email
Usually, people looking for real estate call quite a few real estate agents who they think can help. They do not expect solutions as soon as they call, but they certainly expect a call back with the responses. Customers who receive a call back know trust real estate agent is interested in providing solutions and will stick to him for further search.
- Up-to-date on the latest technology
Most of the new age customers today are comfortable with the latest technology, and use it extensively even for their real estate needs. When real estate agents are comfortable with technology, it greatly improves communication and even the overall experience of the customers. If you are looking for reliable, easy-to-use technology tools for real estate, please visit www.realtyredefined.com
- Expertise in their area of operation
As real estate agent, develop an area of specialisation to help you stand out from the others. Whether it is a specific location, city, or even different categories like commercial complexes, or specific residential projects such as individual houses, build up your expertise and visibility. This way, when customers look for real estate agents for particular projects, they will contact you.
- Explain what you are doing to your customers
Your customers should be in the loop regarding your efforts. If you don’t let the customers know what you are up to, your contribution is not recognised. Instead, update them on what you are doing, why you would advise against any projects, or why you think they should go for a particular project.
- They get leads wherever they can
Real estate agents know the importance of leads. They mine leads everywhere they can, both in the online and the offline avenues. The truth is, real estate leads can come from anywhere, and effective agents know that this is important. They follow a distributed model of marketing so they can reach the maximum number with minimum investment.
- Network, network, network!
A successful real estate agent has a reliable network of colleagues and peers that he helps him with new projects and customers. Real estate is moving towards a new area, and requires a new way of functioning. Networking is a great way of finding people to connect, and work together towards common goals.
Of course there are many, many more effective ways of growing your real estate business. We have only listed out the most popular ones. If you are interested in exploring how technology can help, visit us at www.realtyredefined.com . Call us toll-free at 1800 266 0966 or write to us at firstname.lastname@example.org .
In today’s fast changing world it is important for real estate professionals to keep pace with the new frontiers of marketing in order to survive in the hyper competitive market scenario. While those who take up the challenge and adapt themselves are rewarded with growth in business, it is equally true that those who fail to improvise find it difficult in the long run. Thus, it is very important to grab any opportunities that may come your way and the boom in internet technology presents itself as one such opportunity that real estate professionals should not miss.
Nowadays prospective customers more often than not use the internet for information on any product or industry and real estate is no different. Hence it is very important for real estate professionals to have a very effective online presence. The best way to do this is to have a dedicated and quality website for your business. There are several advantages to this. Firstly it gives an enormous boost to the brand image of the company since it improves the credibility of the organization. Secondly it offers an important avenue for online marketing. Moreover, it can also serve as a revenue generator since one can always garner advertisements on a well made Real Estate Website. Website development costs have dropped significantly and it is certainly a good investment for the long term. NRI clients also get a good picture of your company profile through websites.
However, if for some reason, one cannot invest in a well made real estate website, then at least a good online presence is the bare minimum that would be required. This can be achieved by listing on major real estate portals many of which offer a affordable subscription service.
The use of Information Technology is slowly but surely changing the Real Estate business landscape in India. The real estate brokerage business is in the midst of dramatic changes brought about by online technology, increased automation and enhanced accessibility to information. Business survival is becoming more closely tied to real estate consulting firms’ abilities to adapt to technological changes and to use technology to attract customers. The most important question for anyone who is in the real estate business is – Whether you are ready to reinvent yourself in these changing circumstances in order to propel towards the rapid phase of growth that lies ahead?
Changing profile of potential customers: Customers expect much more from a real estate broker/salesperson today than in the past. Potential clients are far well informed since they are able to harness the power of the Internet to access information. They in turn also expect real estate professionals to raise their service offerings and use a professional approach to meet client needs. This becomes almost a necessity in case of high value NRI clients who rely on online information and prefer consultants with a good brand image.
Realtors implementing IT certainly have the edge! – The implementation of Information Technology plays a key role in bringing down operational costs, improving customer relationships and reaching out to online prospects on the internet. Information Technology can add a lot of value to Real Estate businesses by helping them with Customer Relationship management, online advertisement and brand positioning. Such realtors can manage their business efficiently, market properties using digital channels, increase sales, and provide a noticeably higher level of service to both buyers and sellers.
What opportunities exist and how can IT help?
By implementing a robust and efficient real estate software solution like RSquare- India’s Exclusive Real Estate CRM & Mobile App for Real Estate Agentsand RQube- ERP for Real Estate Developers , real estate professionals can target the following areas in order to streamline and grow their business:
- Manage real estate inventory with requirements efficiently
- Match properties for a requirement and shortlist them for clients
- Schedule inspections and generate inspection reports to give the client the exact match for his requirement
- Track bookings and manage payments
- Efficiently manage and track agreements and transactions
- Generate professional quality proposals, property listing reports, registration reports for personalized communication
Integrated Marketing and Networking
- Easily conduct Email and SMS campaigns to a targeted group
- Instantly network with a large number of realtors on a platform such as Agent Search to share properties and requirements
Benefiting from the huge online market of buyers and sellers via personalized portals
- Grab a significant share of online traffic (over 200,000 real estate searches per month as on today)
- Give a professional touch to your business by establishing a strong online presence.
- Integrate your website with your Realty Redefined software to easily list properties with photographs on the prospect portal
One of the better-known phrases in real estate goes ‘Location, Location, Location‘. Originally meant to emphasize the importance of a good physical location in the real estate market, this phrase is increasingly being applied to the marketing platforms of real estate market too. Traditional marketing efforts are targeted for the local markets; real estate consultants would generally have limited areas of operation, other than the big players present statewide or nationwide.