These days you have to be online if you want to be noticed. A well-designed and professional looking real estate website is a must to attract visitors or potential real estate clients.
While it’s important for your site to look as good as possible and with our RQube templates, it’s easier to achieve this than ever before. From our expert industry experience of real estate marketing we have designed website templates for real estate developers.
With the newly launched website templates you have the option to choose between real estate optimized templates for microsites (for projects) and websites (for brand websites).
RQube provides you with an option to choose from two template designs. The main features are:
- IP Integration: This helps detect the user location and accordingly reflects the flag of the country in the lead capture forms to track the country code.
- Multiple Lead Forms: The templates has multiple forms which are strategically located keeping various capture points and user behaviorin mind.
- Google Map Integration: The project location is displayed via Google maps so that the user can clearly get an idea about the project‘s locality.
- Mobile responsive: Now target users on mobile platforms from our mobile responsive templates. Highly important feature considering the rise in traffic on mobile devices.
Along with these we have also kept in mind about the website design aesthetic and an interactive layout is used in the RQube templates.
Not just websites but RQube is your one stop solution for all your real estate ERP requirements. You can now manage all your data on one platform.
Track projects from concept to allocation and even marketing. With RQube Lead+ you can track the details at every stage of lead life-cycle. It improves the marketing campaigns efficiency and helps you measure the ROI of each campaign.
Don’t miss out on such a useful product if you’re into online marketing for real estate. Leave all your campaign management worries to RQube, making your work simple and results effective.
Here is a basic checklist for your real estate website. How many have you completed?
A real estate website is much more than a real estate portal. A successful website is more than just a showcase of your real estate properties. If a prospective customer lands on your website, will he be able to find all the information he will need to complete the deal? How will he find the experience? Are there too many pages and links? Is the design appealing enough?
Any successful real estate website has several features that work in its favour and help make it stand out from the crowd. Here, we list down the six essential features for your website to stand out from the crowd.
Your visitors should be able to find whatever they are looking for with the least number of clicks. This is the reason that we insist on providing a property search functionality in real estate websites. Your homepage must include a search bar, and also have options for more advanced search such as location, area, property type, etc.
The idea is that within the website, the user does not have to spend too much time in searching for individual items. Once the search results are displayed, each result should include more details of the property such as number of rooms, area in feet, amenities, neighbourhood, etc. Also ensure that the user is able to save his searches, or individual properties, if he wants to use it later. This is also where you should highlight your contact information to enable your visitors to contact you easily.
2. Mobile Friendly
Smartphones are growing at an amazing speed. They are competing with laptops as the preferred instrument for accessing the internet. For you, this means that your website has to be compatible with mobile devices such as smartphones and tablets.
Mobile optimised websites have to be as similar to the main website as possible to maintain your branding. Always check to see if the images you are using are visible correctly on your mobile devices too.
3. Information Quality
There are two key features for website content: 1. Education 2. Following up
It is possible to educate your visitors without boring them. Keep your visitors engaged with original and interesting content that is helpful to them. It is only when your website is relevant to your target audience that they will come to your website.
This could be regarding information such as real estate options, the neighbourhood, the amenities, etc. You can also put up content such as photos, videos, and infographics. This will also help in improving SEO.
Your content can also include the different financial products available to the buyers. This could be simple apps like mortgage calculators, interest calculators, and even information related to the process of buying or renting a place. If you cannot create original content, you can also share third party links.
The important thing is to maintain continuous communication. If you are talking about financial products, ensure that you provide more information on the same topic again. This not only helps in bringing visitors back to your website, but also helps in establishing you as a knowledge source on a particular topic that people will share with their friends.
4. Customer Interaction
Always be prompt in your communication. If a potential customer leaves you a message, ensure that you respond within 24 hours at the most. Have an auto-responder in place for the times that you won’t be able to respond. If customers feel that they are not going to receive a reply, they will quickly move on to the next agent.
It is also a great way for a lasting first impression.
Real estate websites have the potential to be eye-catching and beautiful. Whether showcasing the property or the neighbourhood, having hi-res images can attract attention in the right way. But to effectively showcase the images, you need to also focus on your website design. Pleasing aesthetics can go a long way in building your impression.
Only a beautiful design is of no use if it is functionally poor. Any errors like wrong links, programme errors like wrong calculations, incorrect information, long load times, and even blank pages are some of the reasons why visitors to your page might be unimpressed. Always ensure that your real estate website is completely functional.
In today’s fast changing world it is important for real estate professionals to keep pace with the new frontiers of marketing in order to survive in the hyper competitive market scenario. While those who take up the challenge and adapt themselves are rewarded with growth in business, it is equally true that those who fail to improvise find it difficult in the long run. Thus, it is very important to grab any opportunities that may come your way and the boom in internet technology presents itself as one such opportunity that real estate professionals should not miss.
Nowadays prospective customers more often than not use the internet for information on any product or industry and real estate is no different. Hence it is very important for real estate professionals to have a very effective online presence. The best way to do this is to have a dedicated and quality website for your business. There are several advantages to this. Firstly it gives an enormous boost to the brand image of the company since it improves the credibility of the organization. Secondly it offers an important avenue for online marketing. Moreover, it can also serve as a revenue generator since one can always garner advertisements on a well made Real Estate Website. Website development costs have dropped significantly and it is certainly a good investment for the long term. NRI clients also get a good picture of your company profile through websites.
However, if for some reason, one cannot invest in a well made real estate website, then at least a good online presence is the bare minimum that would be required. This can be achieved by listing on major real estate portals many of which offer a affordable subscription service.
Your real estate website should clearly state your unique proposition – your capabilities, your experience, and what you offer. A well-designed website should be a terrific hub of information for people living in – or interested in- your community.
The first rule for content for your website is to keep the language formal and professional, while highlighting your capabilities. It should also be:
Accurate & Approachable:
Your content could be focused on the story of your team, or it could even be describing the home-buying process; whichever it is, it is your chance to make a great first impression. Make sure that the information is up-to-date, relevant, honest, and jargon-free. And do not forget to include all relevant information about yourself such as your credentials, contact number, email id, address, etc.
Customer testimonials are a great way to let your potential customers know what to expect from you. They not only add depth to your site, they also boost your reputation.
Make sure your website is a comprehensive source of current market information. Showcase your listings, and if possible, link them to your real estate marketing portals too. RSquare lets you do this with customized websites that update your information.
Visitors to your website should be able to clearly identify your role and expertise in helping similar customers. You should highlight your areas of service, and adding links to other resources is a great idea.
Commenting on material from third-party sources, such as articles and sales stats that demonstrate housing trends in the area, can broaden a visitor’s knowledge and show that you are updated on the relevant markets.
The design on your website should not only look good, but should incorporate effective user experience. Wherever possible, make sure you incorporate:
Engaging entry points: Use a consistent headline type and beautiful images throughout the site to help break up content and makes it easier to read.
Logical navigation: Make sure information flows between pages so there’s a natural progression of topics and easy way-finding around the site.
A style that matches your business image: Your site should accurately reflect your style and attitude, as well as the nature of your business.
Credibility boosters: Your company logo, awards, and seals of professional and civic groups to which you belong are all good elements to display on your site. Be sure that you have permission to use corporate logos and icons, and follow usage rules for any trademarked terms and imagery.
RSquare is a real estate agent software and real estate CRM brought to you by Realty Redefined, and it enables them to streamline their sales processes, thereby allowing them to retain existing customers and attract new ones.
RSquare helps them manage:
- Detailed list of available properties filtered as properties from builder, direct clients or brokers.
- Sorting of properties by area, locality, investor special, number of bedrooms, size, cost or rent, rating, etc.
- Images and videos of the properties to be shown to clients before the inspection thus saving valuable time and identifying the interest of the client. These can also be viewed from the integrated Real Estate Websites through Real Estate Marketing.
- Short listing properties for the client requirements and texting or emailing the list right away.
- Being regularly in touch with the existing clients by sending e-mail and SMS on regular basis thus leading to business generation from existing clients.
- Keeping track of expiring lease agreements and thus generating business from existing rented properties.
Customer Service and Support
Real estate marketing is mainly differentiated on the level of service provided, since the products would be similarly distributed among all the providers. Hence, real estate agents are turning to technology to help them improve their clients’ experience while aiming to increase efficiency and minimize costs. Even so, a 2009 study revealed that only 39% of corporate executives believe that their employees have the right tools and authority to solve client issues. Realty Redefined provides the right suite of tools for superior customer service and support.
Analytical capabilities are often in-built into applications for sales, marketing, and service. These features can be complemented and augmented with links to separate, purpose-built applications for analytics and business intelligence. Sales analytics helps companies monitor and understand customer actions and preference, through sales forecasting, data quality, and dashboards that graphically display the performance of each section.
Marketing applications, on the other hand, come with predictive analytics to improve segmentation and targeting, and features to measure the effectiveness of online, offline, and search marketing campaigns. Web analytics have evolved significantly from their starting point of merely tracking mouse clicks on web sites. By evaluating the ‘buy processes & signals’, marketers can see which prospects are most likely to transact and also identify the buyers who need assistance in the sale process.
These types of analytics are increasing in popularity in real estate because the sources of leads have become numerous and the right analytics helps the real estate companies to identify the good prospects and cater to them more efficiently.