I am writing this blog to enumerate some of the learning's that we have had over the past 2 years trying to create software systems which help realtors market and sell online. I would be talking about two things, hence the two parts.

1. In the first part I will try and enumerate all the advantages and reasons why realtors should start selling online.

Recently we successfully migrated all our servers and infrastructure from individual hosting providers to the "Cloud". Our 2 month long efforts finally culminated in both Realty Redefined Consultants edition and Developers edition being moved to the "Amazon Cloud". We thought we will share some advantages and benefits that our end clients will enjoy because of this move to the cloud. From the perspective of a technologist, moving to the cloud has a lot of significance. It has even more significance for businesses when they start accessing their business productivity and management applications on the cloud. Some of the more important advantages of being on the cloud are enumerated below.

1. Pay for what you Use: From the business perspective, one of the biggest advantages of accessing Realty Redefined on the cloud is that you end up paying only for what you need. While this is true, you also get to scale according to your needs. This means that adding new users to your Realty Redefined account is child's play, and your new user will be able to start using the application within a matter of minutes. Realty Redefined on the cloud also means that you are in the driving seat, because of the yearly subscription model, you get to pay only as long as you think we are adding value to your business. This helps companies avoid return on investment (ROI) risk and uncertainty. Should you feel that the service does not work for you then you can easily cancel the subscription.

The real estate industry in India is huge with an estimated size in excess of Rs. 540 billion and is growing at a rate of almost 30% annually. But even though it contributes directly or indirectly an estimated 14% to the country’s GDP, it is still predominantly an unorganized sector. In fact it still doesn’t qualify for the status of an industry mainly because of the perception of a lack of credibility and transparency that plagues this sector due to the vast difference in quality of tracking data.

The use of Information Technology is slowly but surely changing the Real Estate business landscape in India.  The real estate brokerage business is in the midst of dramatic changes brought about by online technology, increased automation and enhanced accessibility to information. Business survival is becoming more closely tied to real estate consulting firms’ abilities to adapt to technological changes and to use technology to attract customers. The most important question for anyone who is in the real estate business is – Whether you are ready to reinvent yourself in these changing circumstances in order to propel towards the rapid phase of growth that lies ahead?