Customer Relationship Management (CRM) is all about managing the relationships you have with your customers – including potential customers. CRM combines business processes, people, and technology to achieve this single goal; getting and keeping satisfied customers. It’s an overall strategy to help you learn more about your customers and their behavior so that you can develop stronger, lasting relationships that will benefit both you and your customers. It’s become almost impossible to build and run a successful business without a strong focus on CRM.
To manage the relationships with customers, a business needs to collect the right information about every customer and organize that information to enable proper analysis and action. This information has to be updated regularly, and make it accessible to employees so that they can provide relevant information to the customers.
The real estate sector in India quite deservedly invites a lot of attention both in terms of potential for growth and the ability to change lives. However, given the huge playing field, it is an arduous task. Any change that has to affect the larger picture will have to have a significant impact on the lives of these people. The first step to change is to decide the direction in which the change has to take place. Given the current scenario of the real estate sector, this issue should directly address the way that the employees of this sector function. What is needed is a simple solution – easy to use, but technologically advanced enough to encompass all the daily functions of a real estate agent. This is where a Real Estate Software comes into the picture.
Real estate software consists of:
- Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns and generate quality leads for the sales team.
- Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes
- Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them with the highest level of service.
Providing employees with the information and processes necessary to know their customers understand and identify customer needs and effectively build relationships between the company and its customer base.
RSquare, an offering from Realty Redefined is designed with these ideas in mind. It is India’s first exclusive mobile app for real estate consultants. This itself is a huge step in bringing technology to the workplace. This will directly enable hundreds of thousands of agents to work on their mobiles. The earlier, inefficient methods of data collection and storage have an easy alternative that will focus more on customer service than on acquisition. Imagine the difference that this single step makes to the sector!
As the market moves more enthusiastically than ever towards technology and online marketplaces, the customer moves more out of reach of the average broker. Traditional consumers of real estate have been a part of this growth too, and are moving the marketplace online. Word-of-mouth marketing still remains the strongest way to acquire customers but this word itself is changing. People are more concerned about the ability of the agent to be connected online. It’s not enough to show the potential customer good places and put him in touch with the owners. Real estate agents today should be quick to respond and the responses should be detailed. The chances increase if there are visual elements such as photographs.
Real estate CRM solutions enable all the different teams such as sales, marketing, and support are all working together towards a common goal so that you can take your business to the next level.
RSquare offers you solutions to streamline and automate your business processes to give you a complete view of your customers. This also enables you to properly analyze and develop insights into your critical sales, and keep everyone focused on getting new customers while retaining your existing customers.
- Creating inventory: RSquare helps you configure your inventory (buildings/ flats/ offices/ bungalows) in minutes
- Import:Import all your leads from exhibitions/ walk-ins/ advertisements/ websites etc. in minutes
- Email Campaigns: Email marketing has been extremely critical in generating maximum revenues from your leads. Moreover,it can be used as a very powerful tool to filter genuine prospects and spend maximum time serving them. To do this, RSquare offers a very innovative Email Campaign mechanism using which you can-
- Run email campaign for your lead/client database
- Get a detailed report on
- Number of people who have opened the email
- Number of people who have read the email
- Number of people who have read the email more than once
- Number of people who have clicked on any link which is a part of the email content
- Sales & Marketing: RSquare helps you generate more leads, effectively market through multiple channels, optimize lead management, convert leads into customers, view all account-related information and activities, keep sales representatives working productively, analyze your sales pipeline, and see what’s working and what’s not. An effective RSquare solution helps you keep sales and marketing focused on filling the sales pipeline and generating more revenue rather than manually tracking sales leads.
- Booking Inventory: Open the inventory for booking, track booking details of all unit owners and issue allotment letters.
- Payment Scheduling/tracking: You can define a payment schedule (with interest rates for overdue payments) which is configurable at building or unit level. Completely track incoming payments, send payment reminders and keep track of overdue payments with an auto interest computation
- Activity Management: RSquare lets you view all customer transactions, capture important information about customer interactions, and manage your tasks and follow-up activities.
- Reports: RSquare helps you to generate reports like quotations, allotments letters, and many more.
- Integrate with websites: You can integrate your CRM with your website to allow you to market your projects on your website with multiple photos and videos. Complete project information with comprehensive photo gallery which can be updated very easily as and when required. Virtual 3D walk-through for online inspection of sample flats. Upload project brochures. Online registration and lead generation mechanism. Get complete statistics on the number of visitors/ time spent on the website/ projects browsed etc.
SIX WAYS TO MAKE THE MOST OF RSQUARE MOBILE APPLICATION FOR YOUR REAL ESTATE BUSINESS
2015 was a great year for RSquare. From being one of the earliest real estate applications available on the mobile, RSquare quickly went on to become one of the most popular applications. We have received a very positive response from the real estate professionals using RSquare regularly. As we step up our efforts to build even more and better features on the application in 2016, it is the right time for us to take a quick stock of the previous year, and also highlight some of the best features of the mobile app.
As a real estate professional, you know that most of the business is on the field. You have to be constantly on the move – meeting people, exploring neighbourhoods, inspecting properties, interacting with prospective customers – the list is endless. Moreover, you hardly find time to visit the office, let alone work at the office after a day of traveling. That is why RSquare is so right for you! You can access your office from anywhere, with just your smartphone and work anywhere. All your data is securely stored in cloud servers, and all members of your team can work with this data in real time. You also get to use the smartphone features such as the camera to collect images and videos of the properties you inspect, communicate with your existing and prospective customers, etc.
Here we will discuss the six key features of the mobile app that will make your job a whole lot easier.
- Anywhere access to the Property Database
One of the major issues with the existing desktop CRMs was the inconvenience that it subjected the users to. Even though real estate professionals are usually on the field attending to the customers, they would have to come back to the office to check their database. They would not even be able to respond to enquiries or requests for urgent requirements without consulting their computer.
This was one of the first concerns that motivated us to develop the real estate application for smartphones. With RSquare, we give the real estate professionals their freedom, but more importantly, we give them the ability to access their exhaustive database at the touch of a button! With filters, they can shortlist the relevant results, and communicate the same with their customers.
2. On the spot Property/ Enquiry capture in less than a minute
Whether you receive a property for listing or an enquiry by prospective customers, it is impossible to keep track of all the entries. Usually, real estate agents pick and choose from the incoming leads so as to service the most promising ones.
But with RSquare, it hardly takes a minute for you to capture this information and assign it for follow-up. For properties, you can take photographs and videos to showcase the best features to build a showcase.
3. Auto-matching Property/ Enquiry
This is one of the coolest features of the RSquare mobile application. When you receive an enquiry on a specific type of property such as a 2BHK in Tilak Nagar, all the matching properties are listed out automatically. The system then responds to the enquiry directly by sending out this list to the customer without any intervention on your part. This way, you do not have to worry about losing a single lead since RSquare completes this task on your behalf, leaving you more time to focus on other aspects of the business.
4. Property/ Enquiry Message for WhatsApp
WhatsApp is one of the most popular apps used in communication today. Almost everybody uses WhatsApp on a daily basis, including real estate customers. Wouldn’t it be great if they could receive their requisite information on WhatsApp itself? With RSquare, they can. You can communicate with your customers through SMS, Email, and even WhatsApp messages.
5. Digital Marketing in one click
Use the latest tools and techniques of digital marketing to grow your leads, and convert these leads to closed deals. Google advertising, property portals such as Sulekha, commonfloor, magicbricks and others are all connected to RSquare; that is, with one click, you can post your properties to these sites, and increase the visibility of these posts by sharing on social media.
6. Manage Day to day activities from your phone
RSquare is not just for you, but your employees too! You can set the access and the restrictions to the database as you see fit. This way, the hierarchy of your company is intact, by limiting the access. You can also assign specific tasks to specific employees who can then update the status once the task is completed.
RSquare is designed to give you an easy experience of meeting your daily needs in running a real estate company. We would love to hear from you regarding any doubts on using the software for your business. Please leave your views in the comments.
World Brokers Day was celebrated on 9th June, 2015 amidst much fanfare for the very first time. The event, which has become a landmark event in the Indian real estate space, is the toast of the season. The inaugural edition saw the who’s who of real estate on the red carpet, and the evening was covered extensively by the press. World Brokers Day was launched by Realty Redefined, a real estate technology solutions provider who are working towards empowering brokers to move from the conventional role to a more evolved consultants’ role.
The date is important for another reason: The launch of RSquare mobile application for the real estate brokers.
We, at Realty Redefined, wanted to help the brokers by transforming their role from just providing keys to providing homes for those looking for one. Our goal was to empower this community to global levels, and thus pave a way for their future.
But how does a broker position himself as a consultant? What other value does he have to offer to qualify for the change in title?
To answer this, we looked at the market dynamics. In the last decade or two, the growth of the real estate industry has been tremendous. Real estate is currently the second largest contributor to the country’s GDP. However, brokers, who form a significant portion of this population are a neglected lot. They hardly have any regulations, and in the current market, they were in need of a serious overhaul. As the end customers started adapting to technology, their demands were different. And for this, the traditional methods used by the brokers would not be enough.
Realty Redefined realized the need for a better approach for the brokers. Brokers would need the help of technology to address the needs of the online customer. Moreover, it is not just enough to respond but that this response should be timely, prompt, and should include as many details of the property as possible. For this, technology came to the rescue and led to the launch of RSquare app.
RSquare is a web application that puts a lot of freedom in the hands of the broker. RSquare is available as a desktop platform, as well as a mobile application, that is designed to let the broker work from anywhere. Whether the broker receives a call from a buyer or a seller, he can immediately respond on the move with RSquare. It is easy to create inquiries, respond to inquiries, and forward relevant property details to the interested buyers through SMS, email, and even WhatsApp. This also includes images of the property too. Not just from the customers’ view, but this is a great tool to manage your office too, including your employees. You can have a overview from the dashboard itself which gives you the information about all your employees’ activities, and their current/ future engagements.
More importantly, with RSquare, brokers also get their own website for their agency, and for specific properties. It is more important than ever to have an online presence on the internet since the customer uses it very frequently. According to recent statistics, atleast 75% of customers looking for real estate transactions start with online search. As such, an online website would attract more customers. Combined with the real estate marketing capabilities of RSquare, it is a great way to build your brand and differentiate brokers from the competition.
The idea of World Brokers Day is not an end in itself; rather it’s a start of a process. The process of transformation of a broker to a world-class consultant.This is, of course, a gradual process but the start has been made.
So, have you started yet? Please click here for more details:
To purchase RSquare online, please click here:
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The World Brokers Day was conceptualized by Realty Redefined as a tribute to the broker, and to show our support to the community that drives real estate. The event included the launch of RSquare, India’s exclusive app for brokers, and Agentsearch.in which is a dedicated agent search portal that is completely free to use.
From the beginning, we were lucky to receive tremendous support from the broker community for this initiative. Almost every broker we met was enthusiastic about the whole concept since they agreed that the role of a broker needs a revamp.
The press conference before the event saw a huge press turnout who were keen to understand the event and the purpose. They had several interviews with the various attendees and were very excited about the concept of the event. The YouTube videos and product videos received a positive response.
However, we were pleasantly surprised by the huge turnout. Guests started arriving early, and most of the seats were filled very soon. As they settled down, the conclave started with Mr. Nirav Gosalia welcoming the audience and the guests. Mr. Harish Patel took the stage to explain the reasons for this day, and our plans for this initiative. This was followed by Mr Mayank Vora explaining the product and their relevance to the broker community.
During the event, there was considerable curiosity around the product and we had more than 200 demos arranged for the guests. RSquare is a suite of web applications for mobile and desktop application created exclusively for brokers to help them manage properties and queries. RSquare makes it easier than ever for brokers to work on the go.
The panel discussion was more than ably led by Mr Annurag Batra, Editor-in-Chief of Businessworld magazine. The other panelists included Mr Sumit Jain, CEO & Co-founder, commonfloor.com; Mr H L Bagra, President, NAR; Mr Vinod Thakker, CEO, SquareFeet property solutions; Mr J S Augustine, Chief-Innovations and Strategy, Nirmal Lifestyle; and Mr Ashwinder Raj Singh, CEO, JLL Residential. The discussion on ‘Evolving Role of Brokers‘ was a great interaction that saw passionate arguments for a greater and better role for the brokers with the incorporation of technology. The panel was unanimous in their opinion that Realty Redefined had taken a very important first step to get the brokers their due. There were several important points during the discussion that were both entertaining, and more importantly, educational.
Mr Boman R Irani, Chairman & Managing Director, Rustomjee was a revelation on stage with his keen insights and his views on real estate. He kept the audience engrossed his witty oratory and his experience was evident as the Head of one of the most reputed real estate companies. Reiterating the importance of customer service, he said, “It’s better and easier to invest in one customer rather than in a hundred ads.”
But if the audience reaction to the event was great, it got even better when Mr Kapil Dev took the stage. He was pure charisma as we wowed the rapt audience about everything from cricket to philosophy. He was very effusive in his compliments to the young team of Realty Redefined and the audience too. His insightful address was as emotional as it was graceful. It was truly a wonderful evening for the guests as they heard him speak. He felicitated the various associations present there:
ONSTAGE MUMBAI ASSOCIATIONS
Chembur Real Estate Agent Association – (CREAA ) Mumbai
EKTA Real Estate Agent Association – (EKTA ) Mumbai
Estate Agent Association of India – (EAAI) Mumbai
Malad Estate Agent Association – (MEAA) Mumbai
Mira Bhayandar Property Dealers welfare association – (MBPDWA) Mumbai
Navi Mumbai Association of Realtors – (NMAR) Navi Mumbai
REAL ESTATE AGENTS ASSOCIATION OF KANDIVALI – (REAAK ) Mumbai
South Metro City Association of Realtors – (SMART) Mumbai
Thane Estate Agents Association – (TEAA) Thane
The Association of Real Estate Agents – (AREA) Mumbai
The Kharghar Real Estate Agent Association – (KREAA ) Mumbai
The Realtors Association – (TRA) Mumbai
ONSTAGE NON MUMBAI ASSOCIATIONS
Indore Realtors Welfare Association – (IRWA) Indore
Real Estate Brokers Welfare Association – (REBWA) Surat
Vadodara Estate Broker’s Association – (VEBA) Vadodara
This was followed by the most popular part of the evening: a unique opportunity to receive a signed memento from the legend himself. We had a lucky draw for the guests, and 8 winners got an opportunity to receive the memento and a selfie with Kapil Dev. The main points in his speech included advice on being great at whatever you do; he stressed on truthfulness, self-confidence, passion, relationship-building with customers, and most importantly, sincerity. He also expressed great interest and support to RSquare. He invited questions from the audience, and his rustic charm won over the audience in no time flat! The winners of the lucky draw could not stop gushing about this wonderful surprise, and were grateful for the tips on branding and customer interaction.
Mr H L Bagra, President, NAR, was one of the panelists, but what we did not expect was his return gift. He insisted on handing a token of appreciation to Realty Redefined for this initiative and we were thankful for this gesture.He also mentioned that our efforts would ensure a better role for the brokers in the next 5 years.
Of course, the evening then moved on to dinner and cocktails. The open bar and delicious dinner added to the celebratory atmosphere for the gathered guests. We saw several guests appreciate the whole event, and many of them personally met the founders and thanked them for the wonderful opportunity. This was a humble moment for us as the congratulations poured in from several associations and their committees.
We had over 5000 people register on the website, but unfortunately the huge unexpected response meant that we were unable to confirm the invitations of all the interested people. The total confirmation for the event was 650 but more than 750 guests turned up for the event.
However, we were happy to note that our customers had made the effort to visit Mumbai for the event! They had come from Ahmedabad, Vadodara, Surat, Bengaluru, and even Chennai!
As the evening winded down, it was time to take stock of the evening. When we compared the event to the plans we had made when we first came up with the event, we were really surprised. The evening saw a greater response than we ever hoped to achieve, and more importantly, this was possible only due to our loyal customers. The event truly belonged to you!
Thank you, and we hope to see much, much more of you!
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The real estate sector in India quite deservedly invites a lot of attention both in terms of potential for growth and the ability to change lives. However, given the huge playing field, it is an arduous task. Any change that has to affect the larger picture will have to have a significant impact on the lives of these people.
The first step to change is to decide the direction in which the change has to take place. Given the current scenario of the real estate sector, this issue should directly address the way that the employees of this sector function. What is needed is a simple solution – easy to use, but technologically advanced enough to encompass all the daily functions of a real estate agent.
The real estate sector in India has had an interesting growth story. It is the second largest employer in the country after agriculture and is expected to grow at 30% annually over the next decade. The size alone (~ USD 180 billion by 2020) is enough to contribute around 5-6 % of the country’s GDP. Given these figures, the influence of the real estate sector on the country is undebatable, and hence requires a clear understanding and better support.
The fact is, the real estate sector does not get the attention it deserves. Based on the sheer volume or the range of services offered, it is high time that there is a concentrated effort to better organize the sector and provide the right tools to the people employed in this sector.
RSquare is a one-stop solution for all your real estate consultancy needs!
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Everybody knows what a hassle it is to find a roof overhead in Mumbai. For a city that is known for its hospitality, it is a huge problem finding one decent place to live. Whether you are a student just landed in the city, or have been working here for a while who wants to look for a better place, the battle is long and tiring. You keep approaching brokers who promise you the moon but cannot even show a satisfactory place to live!
It is very easy in such situations to blame the real estate broker/ consultant. It is true that they are responsible for finding you a place, after all they do charge hefty amounts, but every broker has his own side of the story too. He has a large number of properties and projects, and more keep coming up everyday. The number of leads that he gets also is increasing rapidly. The way he sees it, he is doing the very Most Unexceptional he can and showing you all the places he thinks you will like. But obviously, since the data is so disorganized, it is all a chaos!