“Top 5” things to consider while Buying Home

“Top 5” things to consider while Buying Home



The home stretch, they say, is never easy. It is the same when it comes to wading through the property market. More than money, it takes determination, discipline and an awful lot of legwork before you get to sign on the dotted line to buy your dream house. Before you lace your shoes and set out on your house hunting expedition, here are some vital survival tools that need to go in your backpack. Not one for well-crafted metaphors? Well, all we are saying is if you’re in the market for a new home, our list of “Top 5 Things to Consider When Buying a New Home” can help get your search off to a right start

While the square footage, the number of bedrooms and the size of the living room are all important, there are other things you should consider before cashing in that final offer. Let’s start with the basics which you probably already have on your checklist:

Location – A phrase that everyone in the Realty business or anyone who is not new to buying home, is more than familiar with; and for a good reason too is “Location, Location & Location”



You can work around with almost any issues within the home, but one thing that cannot be changed once you have purchased the home – is its locality. A friendly and safe neighborhood with loving neighbors will make it a lot easier to follow the preaching of the Bible – “ Love thy neighbor as thyself”. When choosing your home, consider these following essentials in addition to the charm of the neighborhood – noise from neighbors, traffic levels at rush hours, proximity of neighboring homes, distance from the main road, parking, if you are a pet person – is the home convenient for a pet, and finally access to good schools, offices, public transport, restaurants, shopping outlets and parks.


Budget – Budget is one thing that will top the checklist of every home hunter.


This list would be incomplete without mentioning the budget. While all of us want to own that inexpensive dream house with all the modern amenities, budget yourself properly to a house that suits your lifestyle, as you don’t want to be caught paying through your nose on the mortgage, over the years to follow. Also, staying up-to-date with the real estate market trends can help you get the best value homes within your budget.


The credibility of Builder – In cases, where the keys of your new home are being handed to you directly by the builder himself, be sure to run a quick background check and do your fair share of homework on the reputation of builder/developer’s.


In addition to their years of experience and their profile in the industry, view some of their more recent projects. And if possible, try and visit at least one completed project and maybe even talk to a few of the residents, getting their reviews on the builder. Gaining this information can give you valuable insight and this, in turn, can go on to help you negotiate with the builder.


Amenities provided – If you are purchasing a brand new apartment from a builder do find out what are the upgrades available comparing to the standard amenities that come with the house.


Also, check amenities such as kitchen and bathroom fittings, and in the case of an apartment, check for provisions such as a clubhouse, swimming pool, and so on. While these are pretty much standard features offered with every apartment nowadays, find out the exact terms of usage and/or any restrictions that might be in place or if there is an additional cost associated with the usage of these amenities.


Access of Essentials – Make sure that all the essential service providers – internet, LPG connection, cable television, electricity and running water are able to provide their respective service at your new address.


Every so often, we’ve heard our own colleagues cursing network operators for not being able to provide a new internet connection at their new address, stating they do not have access points in that neighborhood; and how they are being forced to settle with other internet service providers. The only way to make sure this doesn’t happen to you is to make a few calls and find out directly.

Home Buying Tips for “First-timers”

Home Buying Tips for “First-timers”


Buying a home can be nerve-wracking and thrilling at the same time, especially if you are first time home buyers. It is actually difficult to know what you expect. The learning curve here can be steep, but many of the issues can be resolved by doing little homework. When you are buying an apartment for the first time there are a lot of factors to be thought over, but there is nothing to be stressed about. Thoughts of having those ultra-luxurious homes might be dancing in your head, but you don’t want to be carried off by a dream and left with some serious bills. Buying an apartment will probably be one of your biggest investment, so instead of making an impulse buy, arm yourself with thorough research and a few quality advisers.


These are the points you should consider while purchasing a property for the first time:

Selecting the right Location


Selecting the right location plays a very important role when buying a property. Also, it has to be made sure that the location you are investing has the potential to grow in the years to come. The property prices in the areas which are pre-established tend to come to a standstill after a particular period, especially when the scope of development is minimum. Understanding the potential growth at an early stage will help you crack a good deal. If you are planning to rent out your apartment then choose a location where you can get maximum tenants. One of the best tips is to make sure that the area of investment is in great demand so that the rental returns are high. Areas nearby to the airport, railway stations, and commercial park centers command higher rents as they possess a greater scope of development.



If schools, colleges, hospitals, entertainment hubs, fitness centers are within the proximity of your property than the value of the same increases. And if such general conveniences do not exist then make sure that at least there is a scope for expansion in the property that you are planning to buy. The builders today are developing complexes that offer swimming pools, parks, clubhouses, and gym, they also make sure that hospitals, post offices, office spaces and restaurants are in the vicinity, keeping in mind the needs of the modern consumers.

Public Transport Facilities


While purchasing a property, the one factor to be kept in mind is that the property should be well connected to all the public transports available here. This will also fetch you higher rentals, ensuring you a great return on investment. Also, keep this in mind that you don’t buy a property right next to the public transport as the noise may create disturbance.

Choose a Reputed Builder


While buying an apartment make sure that you choose a reputed builder, as the success of buying the property rests in hand of the builder you deal with. Choosing a wrong builder can lead you to disastrous consequences such as, not delivering the project on time, amenities not as per the agreement or rejection of loan by the bank due to the bad goodwill of the builder.



A budget needs to be set while buying an apartment. One has to be practical and analyze the finances as to how much finance you already have and how much external finance will be required for buying that dream house. A proper financial planning needs to done, to meet your short-term as well as long-term objectives. You should be left with at least some amount, to cater various other needs or emergency. Taking a home loan can be a good option, but make sure you choose wisely.

Make sure that you use these tips before purchasing a property. They will surely help you gain high returns on investments and make you feel financially secure.

RQube Website Templates

RQube Website Templates

These days you have to be online if you want to be noticed. A well-designed and professional looking real estate website is a must to attract visitors or potential real estate clients.

While it’s important for your site to look as good as possible and with our RQube templates, it’s easier to achieve this than ever before. From our expert industry experience of real estate marketing we have designed website templates for real estate developers.

With the newly launched website templates you have the option to choose between real estate optimized templates for microsites (for projects) and websites (for brand websites).


RQube provides you with an option to choose from two template designs. The main features are:

  • IP Integration: This helps detect the user location and accordingly reflects the flag of the country in the lead capture forms to track the country code.
  • Multiple Lead Forms: The templates has multiple forms which are strategically located keeping various capture points and user behaviorin mind.
  • Google Map Integration: The project location is displayed via Google maps so that the user can clearly get an idea about  the project‘s locality.
  • Mobile responsive:  Now target users on mobile platforms from our mobile responsive templates.  Highly important feature considering the rise in traffic on mobile devices.

Along with these we have also kept in mind about the website design aesthetic and an interactive layout is used in the RQube templates.

Not just websites but RQube is your one stop solution for all your real estate ERP requirements. You can now manage all your data on one platform.

Track projects from concept to allocation and even marketing. With RQube Lead+ you can track the details at every stage of lead life-cycle. It improves the marketing campaigns efficiency and helps you measure the ROI of each campaign.

Don’t miss out on such a useful product if you’re into online marketing for real estate. Leave all your campaign management worries to RQube, making your work simple and results effective.

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Realty Redefined Bags Best Execution Award

Realty Redefined Bags Best Execution Award

Realty Redefined is thrilled to be awarded with the Best Execution Award at the Internet and Mobile Association of India (IAMAI), 6th India Digital Awards 2016 in ‘Performance Marketing’ Category. A special congrats to our Real Estate Online Marketing Team for the outstanding experience they create for our RDigital clients everyday.

The world is getting more digitized day-by-day. Most home buyers these days start their hunt online. In the times of changing trends, we ensure the best digital services for Real Estate market from generating leads to CRM and ERP. We create this experience through our real estate software, tools and products like RDigital, RSquare and RQube.




2015 was a great year for RSquare. From being one of the earliest real estate applications available on the mobile, RSquare quickly went on to become one of the most popular applications. We have received a very positive response from the real estate professionals using RSquare regularly. As we step up our efforts to build even more and better features on the application in 2016, it is the right time for us to take a quick stock of the previous year, and also highlight some of the best features of the mobile app.

As a real estate professional, you know that most of the business is on the field. You have to be constantly on the move – meeting people, exploring neighbourhoods, inspecting properties, interacting with prospective customers – the list is endless. Moreover, you hardly find time to visit the office, let alone work at the office after a day of traveling. That is why RSquare is so right for you! You can access your office from anywhere, with just your smartphone and work anywhere. All your data is securely stored in cloud servers, and all members of your team can work with this data in real time. You also get to use the smartphone features such as the camera to collect images and videos of the properties you inspect, communicate with your existing and prospective customers, etc.

Here we will discuss the six key features of the mobile app that will make your job a whole lot easier.

  1. Anywhere access to the Property Database

One of the major issues with the existing desktop CRMs was the inconvenience that it subjected the users to. Even though real estate professionals are usually on the field attending to the customers, they would have to come back to the office to check their database. They would not even be able to respond to enquiries or requests for urgent requirements without consulting their computer.

This was one of the first concerns that motivated us to develop the real estate application for smartphones. With RSquare, we give the real estate professionals their freedom, but more importantly, we give them the ability to access their exhaustive database at the touch of a button! With filters, they can shortlist the relevant results, and communicate the same with their customers.

2. On the spot Property/ Enquiry capture in less than a minute

Whether you receive a property for listing or an enquiry by prospective customers, it is impossible to keep track of all the entries. Usually, real estate agents pick and choose from the incoming leads so as to service the most promising ones.

But with RSquare, it hardly takes a minute for you to capture this information and assign it for follow-up. For properties, you can take photographs and videos to showcase the best features to build a showcase.

3. Auto-matching Property/ Enquiry

This is one of the coolest features of the RSquare mobile application. When you receive an enquiry on a specific type of property such as a 2BHK in Tilak Nagar, all the matching properties are listed out automatically. The system then responds to the enquiry directly by sending out this list to the customer without any intervention on your part. This way, you do not have to worry about losing a single lead since RSquare completes this task on your behalf, leaving you more time to focus on other aspects of the business.

4. Property/ Enquiry Message for WhatsApp

WhatsApp is one of the most popular apps used in communication today. Almost everybody uses WhatsApp on a daily basis, including real estate customers. Wouldn’t it be great if they could receive their requisite information on WhatsApp itself? With RSquare, they can. You can communicate with your customers through SMS, Email, and even WhatsApp messages.

5. Digital Marketing in one click

Use the latest tools and techniques of digital marketing to grow your leads, and convert these leads to closed deals. Google advertising, property portals such as Sulekha, commonfloor, magicbricks and others are all connected to RSquare; that is, with one click, you can post your properties to these sites, and increase the visibility of these posts by sharing on social media.

6. Manage Day to day activities from your phone

RSquare is not just for you, but your employees too! You can set the access and the restrictions to the database as you see fit. This way, the hierarchy of your company is intact, by limiting the access. You can also assign specific tasks to specific employees who can then update the status once the task is completed.


RSquare is designed to give you an easy experience of meeting your daily needs in running a real estate company. We would love to hear from you regarding any doubts on using the software for your business. Please leave your views in the comments.

Ten best RSquare updates of 2015!

Ten best RSquare updates of 2015!

RSquare was introduced in 2015, after the huge popularity of its predecessor, Realty Redefined for Consultants. There were numerous updates and several new and exciting features introduced this year. Here are the main features that we shortlisted, though there are so many others that we could not fit into this article.


  1. RSquare launch with improved UI

Prior to 2015, it was Realty Redefined for Consultants. We undertook extensive rebuilding of the brand and the product itself, and introduced RSquare. Though there were hundreds of changes, the most important (and the most visible) was the importance given to User Interaction and User Experience.

2.Mobile App

RSquare is probably the first application for real estate agents to have its own mobile app. RSquare mobile was released in June 2015, and has quickly become one of the absolute favourites for real estate consultants, who can take care of all their business from just their smartphones!


This is the first initiative of its kind aimed at mapping the details of every real estate project in the country. This considerably simplifies the process for real estate consultants, who can choose from this database, saving time that it would have taken to enter the details manually.

4.Website Integration

RSquare offers search engine optimised websites that help consultants showcase their properties and also in branding. In 2015, the websites (which are responsive now) are integrated to RSquare, thus enabling the consultants to share data from their CRM directly to the website. This is one of the most popular updates, saving a lot of time and effort of the consultants.

5. AgentSearch

Agentsearch is India’s exclusive search directory for real estate agents. It is a platform to enable customers to search for and contact a real estate agent of choice, based on their personal preferences.

6. Auto Email/ SMS functionality

Before RSquare introduced its cool way of working, CRM for real estate was actually an arduous process. There were lengthy steps for every process; even sending a mail or SMS had to be done manually. Well, not with RSquare, since it does all this automatically. By increasing the interaction between agents and customers, there is a greater chance of closing the deal.

7. RMarket

Marketing for real estate is a lot different from conventional marketing. And who better than the experts to make it easy for you? RSquare makes it easier than ever for real estate consultants to post properties and projects on platforms such as Trovit, Locanto, HomeHippo, etc. It also helps share the data on Facebook and Twitter from CRM directly, so you can instantly reach all your personal and professional contacts too!

8. Email to Lead Integration

This is one of the best features that received a lot of positive feedback! RSquare integrates your email directly to the CRM, so that the leads that you receive from portals such as magicbricks, 99acres, Sulekha.com, etc are directly entered into the CRM. You also receive a notification for every email, with all the relevant information such as the contact information of the lead, requirements, and other details so your inbox is effectively managed.

9. Lead Management system

Leads from your websites are now automatically handled by RSquare. You receive notifications with automatic timestamps and other relevant information. The property/ enquiry is also automatically entered into the system (so you don’t have to manually enter it). Does this not make it easy for you to manage your leads effectively?

10. Auto Property Alerts to Enquiry

Whenever an enquiry is entered into the system, based on the specifications mentioned in the enquiry, RSquare searches for all matching properties/ projects in your database. The list of matching properties is sent to the prospective buyer without any effort on your part. Basically, this means that RSquare not only works for you, but for your customers too!


Brilliant Real Estate Marketing Ideas to Sell a Property

Real estate marketing is a tough task, and anyone who has tried to sell a listed property is aware of the difficulty. Though there are no shortcuts, there are different ways of increasing the chances of a successful sale. Here, we explore a few creative options that play a strong role in closing the deal. Though we cannot guarantee the success, we are quite sure about increasing the effectiveness of your existing marketing ideas.

Existing Plans
Most real estate agents still rely on traditional methods of marketing that have been in use for a long time now. What’s alarming is the same methods that are used by every agent. There is almost no difference in the marketing used by competitors for clients and properties. This is why we advise realtors to be more creative in marketing; for the end customer all options look the same.
We do understand and agree that some of these plans are still the most effective methods of attracting leads. Ad spots in publications, referrals, email marketing, and even social media marketing are all good ways of finding buyers and clients. However, if your communication is not attractive enough for the buyers, then you are certainly reducing the effectiveness.

What can you do about it?
Your communication usually consists of marketing two things: 1. client’s properties/ listings 2. Your agency/ service.
For greater success, you have to be able to do both, and do them well. Bland messages, or unexciting ads will not hold the buyers’ attention, and many will simply move on to other messages.
Here we list down some new ideas for you to try.

1. Provide a different perspective
As a real estate agent, you understand the importance of using the right words in selling the property. However, have you ever wondered about how can you do that differently?

Agreed that words are important, but customers do not get the complete picture in this case. There is so much importance regarding the experience of the property rather than the description that improves your sales pitch immensely.

The simplest way to do so would be to use high-quality pictures and videos. Whether you want to do it yourself or hire a professional for those services is up to you and your client. But the effectiveness is undeniable. A well-designed portfolio is more attractive and relatable to potential customers. Especially for premium properties, this is almost a necessity. You understand the value of a great first impression. We assume that the first impression is when they are visiting the property, but most customers usually make up their minds with the available images. It is very important that you present your clients’ listings in the best possible light.

These days, drone technology to capture images and videos is gaining support. You could also go for the same. However, ensure that using drones is legal and that you have obtained all required permissions before the exercise.

2. Give them a try before they buy
Buyers are making one of the most important financial decisions of their lives. They are spending and are committing to spend a lot of money for what you are selling. Think of it this way, when you are buying some appliance for your house, you try it out before you buy. Wouldn’t it be great if your buyers could also get some sort of an experience of the real estate that they are buying?

This would require the approval from the sellers. A service like AirBnB is a great way of showcasing your house. This is especially true for premium residential properties. Purchasing is an emotional decision, and nothing will appeal to the buyer as being physically present. Though not always practical, most customers would be delighted to avail this service.

3. Don’t forget the neighbourhood!
Sometimes, the property can sell itself on its strengths than the real estate agent. And even the neighbourhood plays an important role in the decisions.
Premium properties usually have a great neighbourhood too. They will have amenities and attributes that make it stand out. Try arranging a meet with the neighbours, find out if they would be open to meeting the new people who might be moving in.

We hope that these ideas help you come up with your own creative ideas on selling real estate effectively. You can try them individually, or as some combination that will be effective for you. If you do follow them, we would love to hear from you on your experience. This is your chance to take some risks and be creative in selling real estate.

Follow These Six Simple Habits of Highly Effective Real Estate Agents

Real estate agents (also called brokers) function in a highly competitive environment. The entry barriers for the profession hardly exist, so the numbers keep increasing. Moreover, the real estate field seems to be moving towards sustained growth, and more agents are expected to join. However, this means that there is increased competition among the existing professionals and you have to distinguish your company from the other. Below, we list out six simple yet effective habits of real estate agents that will immediately set you up for better branding and more visibility.

  1. Promptly respond to calls/ email
    Usually, people looking for real estate call quite a few real estate agents who they think can help. They do not expect solutions as soon as they call, but they certainly expect a call back with the responses. Customers who receive a call back know trust real estate agent is interested in providing solutions and will stick to him for further search.
  2. Up-to-date on the latest technology
    Most of the new age customers today are comfortable with the latest technology, and use it extensively even for their real estate needs. When real estate agents are comfortable with technology, it greatly improves communication and even the overall experience of the customers. If you are looking for reliable, easy-to-use technology tools for real estate, please visit www.realtyredefined.com
  3. Expertise in their area of operation
    As real estate agent, develop an area of specialisation to help you stand out from the others. Whether it is a specific location, city, or even different categories like commercial complexes, or specific residential projects such as individual houses, build up your expertise and visibility. This way, when customers look for real estate agents for particular projects, they will contact you.
  4. Explain what you are doing to your customers
    Your customers should be in the loop regarding your efforts. If you don’t let the customers know what you are up to, your contribution is not recognised. Instead, update them on what you are doing, why you would advise against any projects, or why you think they should go for a particular project.
  5. They get leads wherever they can
    Real estate agents know the importance of leads. They mine leads everywhere they can, both in the online and the offline avenues. The truth is, real estate leads can come from anywhere, and effective agents know that this is important. They follow a distributed model of marketing so they can reach the maximum number with minimum investment.
  6. Network, network, network!
    A successful real estate agent has a reliable network of colleagues and peers that he helps him with new projects and customers. Real estate is moving towards a new area, and requires a new way of functioning. Networking is a great way of finding people to connect, and work together towards common goals.

Of course there are many, many more effective ways of growing your real estate business. We have only listed out the most popular ones. If you are interested in exploring how technology can help, visit us at www.realtyredefined.com . Call us toll-free at 1800 266 0966 or write to us at info@realtyredefined.com .

Realty Redefined wins ‘Team of the Season’ in Google Partners for real estate marketing

Realty Redefined wins ‘Team of the Season’ in Google Partners for real estate marketing

 In January this year, Google came up with a competition to see who is the best Google Partner agency in India. According to the rules laid out by them, this competition would run for 6 months i.e., from January to June. The agencies taking part would be judged on several factors: the quality of service, the amount of business they could bring, and also on the best practices in search engine marketing.

We are proud to announce that Realty Redefined has been declared the Team of the Season. Admittedly, the competition was a tough nut to crack, and given the fact that there are more than 3000 partner agencies in India, we knew we were entering a tough competition. However, we were determined to showcase our capabilities, and this was a perfect platform for us to do it. Going into the competition, we were sure of only one thing: we wanted to be the best in the country.

Realty Redefined- No. 1 Google Partner

Realty Redefined has been offering real estate marketing services for more than 8 years now, and this has helped us understand the sector very well. We understand the dynamics of real estate, specific customer insights, and even the best ways to attract and convert customers.

Our digital marketing team really worked their hearts out to make sure that we won by a comfortable margin. At the end of the first quarter, we were still a long way off the mark. However, our team responded to the challenge in an inspired way to ensure that we capture the race before the end line was in sight. At the end of the competition, Realty Redefined had single-handedly raised more than $350,000 in revenues!

We are really happy that we have lived up to the expectations that our customers have reposed in us. Our brand promise of being the best in real estate marketing has been proved once again, and we’ll make sure that it stays that way.

RDigital- The Right Way to Real Estate Marketing

RDigital- The Right Way to Real Estate Marketing

RDigital- From Leads to Bookings

RDigital-From Leads to Bookings

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Where do you Market your Real Estate?

Where do you Market your Real Estate?

One of the better-known phrases in real estate goes ‘Location, Location, Location‘. Originally meant to emphasize the importance of a good physical location in the real estate market, this phrase is increasingly being applied to the marketing platforms of real estate market too. Traditional marketing efforts are targeted for the local markets; real estate consultants would generally have limited areas of operation, other than the big players present statewide or nationwide.


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