These days you have to be online if you want to be noticed. A well-designed and professional looking real estate website is a must to attract visitors or potential real estate clients.
While it’s important for your site to look as good as possible and with our RQube templates, it’s easier to achieve this than ever before. From our expert industry experience of real estate marketing we have designed website templates for real estate developers.
With the newly launched website templates you have the option to choose between real estate optimized templates for microsites (for projects) and websites (for brand websites).
RQube provides you with an option to choose from two template designs. The main features are:
- IP Integration: This helps detect the user location and accordingly reflects the flag of the country in the lead capture forms to track the country code.
- Multiple Lead Forms: The templates has multiple forms which are strategically located keeping various capture points and user behaviorin mind.
- Google Map Integration: The project location is displayed via Google maps so that the user can clearly get an idea about the project‘s locality.
- Mobile responsive: Now target users on mobile platforms from our mobile responsive templates. Highly important feature considering the rise in traffic on mobile devices.
Along with these we have also kept in mind about the website design aesthetic and an interactive layout is used in the RQube templates.
Not just websites but RQube is your one stop solution for all your real estate ERP requirements. You can now manage all your data on one platform.
Track projects from concept to allocation and even marketing. With RQube Lead+ you can track the details at every stage of lead life-cycle. It improves the marketing campaigns efficiency and helps you measure the ROI of each campaign.
Don’t miss out on such a useful product if you’re into online marketing for real estate. Leave all your campaign management worries to RQube, making your work simple and results effective.
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Realty Redefined is thrilled to be awarded with the Best Execution Award at the Internet and Mobile Association of India (IAMAI), 6th India Digital Awards 2016 in ‘Performance Marketing’ Category. A special congrats to our Real Estate Online Marketing Team for the outstanding experience they create for our RDigital clients everyday.
The world is getting more digitized day-by-day. Most home buyers these days start their hunt online. In the times of changing trends, we ensure the best digital services for Real Estate market from generating leads to CRM and ERP. We create this experience through our real estate software, tools and products like RDigital, RSquare and RQube.
RSquare was introduced in 2015, after the huge popularity of its predecessor, Realty Redefined for Consultants. There were numerous updates and several new and exciting features introduced this year. Here are the main features that we shortlisted, though there are so many others that we could not fit into this article.
- RSquare launch with improved UI
Prior to 2015, it was Realty Redefined for Consultants. We undertook extensive rebuilding of the brand and the product itself, and introduced RSquare. Though there were hundreds of changes, the most important (and the most visible) was the importance given to User Interaction and User Experience.
RSquare is probably the first application for real estate agents to have its own mobile app. RSquare mobile was released in June 2015, and has quickly become one of the absolute favourites for real estate consultants, who can take care of all their business from just their smartphones!
This is the first initiative of its kind aimed at mapping the details of every real estate project in the country. This considerably simplifies the process for real estate consultants, who can choose from this database, saving time that it would have taken to enter the details manually.
RSquare offers search engine optimised websites that help consultants showcase their properties and also in branding. In 2015, the websites (which are responsive now) are integrated to RSquare, thus enabling the consultants to share data from their CRM directly to the website. This is one of the most popular updates, saving a lot of time and effort of the consultants.
Agentsearch is India’s exclusive search directory for real estate agents. It is a platform to enable customers to search for and contact a real estate agent of choice, based on their personal preferences.
6. Auto Email/ SMS functionality
Before RSquare introduced its cool way of working, CRM for real estate was actually an arduous process. There were lengthy steps for every process; even sending a mail or SMS had to be done manually. Well, not with RSquare, since it does all this automatically. By increasing the interaction between agents and customers, there is a greater chance of closing the deal.
Marketing for real estate is a lot different from conventional marketing. And who better than the experts to make it easy for you? RSquare makes it easier than ever for real estate consultants to post properties and projects on platforms such as Trovit, Locanto, HomeHippo, etc. It also helps share the data on Facebook and Twitter from CRM directly, so you can instantly reach all your personal and professional contacts too!
8. Email to Lead Integration
This is one of the best features that received a lot of positive feedback! RSquare integrates your email directly to the CRM, so that the leads that you receive from portals such as magicbricks, 99acres, Sulekha.com, etc are directly entered into the CRM. You also receive a notification for every email, with all the relevant information such as the contact information of the lead, requirements, and other details so your inbox is effectively managed.
9. Lead Management system
Leads from your websites are now automatically handled by RSquare. You receive notifications with automatic timestamps and other relevant information. The property/ enquiry is also automatically entered into the system (so you don’t have to manually enter it). Does this not make it easy for you to manage your leads effectively?
10. Auto Property Alerts to Enquiry
Whenever an enquiry is entered into the system, based on the specifications mentioned in the enquiry, RSquare searches for all matching properties/ projects in your database. The list of matching properties is sent to the prospective buyer without any effort on your part. Basically, this means that RSquare not only works for you, but for your customers too!
Here is a basic checklist for your real estate website. How many have you completed?
A real estate website is much more than a real estate portal. A successful website is more than just a showcase of your real estate properties. If a prospective customer lands on your website, will he be able to find all the information he will need to complete the deal? How will he find the experience? Are there too many pages and links? Is the design appealing enough?
Any successful real estate website has several features that work in its favour and help make it stand out from the crowd. Here, we list down the six essential features for your website to stand out from the crowd.
Your visitors should be able to find whatever they are looking for with the least number of clicks. This is the reason that we insist on providing a property search functionality in real estate websites. Your homepage must include a search bar, and also have options for more advanced search such as location, area, property type, etc.
The idea is that within the website, the user does not have to spend too much time in searching for individual items. Once the search results are displayed, each result should include more details of the property such as number of rooms, area in feet, amenities, neighbourhood, etc. Also ensure that the user is able to save his searches, or individual properties, if he wants to use it later. This is also where you should highlight your contact information to enable your visitors to contact you easily.
2. Mobile Friendly
Smartphones are growing at an amazing speed. They are competing with laptops as the preferred instrument for accessing the internet. For you, this means that your website has to be compatible with mobile devices such as smartphones and tablets.
Mobile optimised websites have to be as similar to the main website as possible to maintain your branding. Always check to see if the images you are using are visible correctly on your mobile devices too.
3. Information Quality
There are two key features for website content: 1. Education 2. Following up
It is possible to educate your visitors without boring them. Keep your visitors engaged with original and interesting content that is helpful to them. It is only when your website is relevant to your target audience that they will come to your website.
This could be regarding information such as real estate options, the neighbourhood, the amenities, etc. You can also put up content such as photos, videos, and infographics. This will also help in improving SEO.
Your content can also include the different financial products available to the buyers. This could be simple apps like mortgage calculators, interest calculators, and even information related to the process of buying or renting a place. If you cannot create original content, you can also share third party links.
The important thing is to maintain continuous communication. If you are talking about financial products, ensure that you provide more information on the same topic again. This not only helps in bringing visitors back to your website, but also helps in establishing you as a knowledge source on a particular topic that people will share with their friends.
4. Customer Interaction
Always be prompt in your communication. If a potential customer leaves you a message, ensure that you respond within 24 hours at the most. Have an auto-responder in place for the times that you won’t be able to respond. If customers feel that they are not going to receive a reply, they will quickly move on to the next agent.
It is also a great way for a lasting first impression.
Real estate websites have the potential to be eye-catching and beautiful. Whether showcasing the property or the neighbourhood, having hi-res images can attract attention in the right way. But to effectively showcase the images, you need to also focus on your website design. Pleasing aesthetics can go a long way in building your impression.
Only a beautiful design is of no use if it is functionally poor. Any errors like wrong links, programme errors like wrong calculations, incorrect information, long load times, and even blank pages are some of the reasons why visitors to your page might be unimpressed. Always ensure that your real estate website is completely functional.