The World Wide Web offers an excellent opportunity for prospect generation. Since almost 70% prospective clients use the Internet while searching for properties, tapping into this large pool of leads is a necessity for increasing sales opportunities.

Online prospect/lead generation can be done in a number of ways. The best process is to be able to attract traffic to your real estate website.For this to happen, your website should be Search Engine Optimized. Once the probable lead traffic increases due to good content, lead information can be captured online itself. This would be a very good source of quality leads. Further, this information can be integrated in a CRM system for both real estate consultants and real estate developers which will enable you to easily touch base with every prospect. Other avenues of lead generation include listings on property portals and networking groups.

A new form of effective online real estate marketing that is fast emerging is Social Media Marketing. Specific examples would be to have profiles with good content on social networking sites such as Facebook, Orkut, Linkedin, Twitter, etc.

Besides these, targeted email campaigns also help significantly to not only increase awareness and brand promotion, but also to divert traffic to your website. Email campaign responses serve as equally good sources of prospective clients since it indicates interest on part of the potential customer.

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