Everybody knows what a hassle it is to find a roof overhead in Mumbai. For a city that is known for its hospitality, it is a huge problem finding one decent place to live. Whether you are a student just landed in the city, or have been working here for a while who wants to look for a better place, the battle is long and tiring. You keep approaching brokers who promise you the moon but cannot even show a satisfactory place to live!

It is very easy in such situations to blame the real estate broker/ consultant. It is true that they are responsible for finding you a place, after all they do charge hefty amounts, but every broker has his own side of the story too. He has a large number of properties and projects, and more keep coming up everyday. The number of leads that he gets also is increasing rapidly. The way he sees it, he is doing the very Most Unexceptional he can and showing you all the places he thinks you will like. But obviously, since the data is so disorganized, it is all a chaos!

So if you are a broker or a consultant, the first step for a broker is to organize all your data! CRM, which stands for Customer Relationship Management is a tool that is indispensable to the customer-centric business of real estate. It is important that the data regarding the properties and projects is available to every lead, and that each lead is given equal importance since the potential business for every lead can be huge. Based on the CRM platform you choose, you can ensure that your organization is clearly streamlined to deliver maximum efficiency with minimum resources. It lets you concentrate on every lead inquiring about a possible transaction.

A well-designed CRM is also very effective in managing the employees. In real time, all the data is updated and the resources can be better used. Your records will be better maintained since it doesn’t have to be updated manually at every place. The database is automatically updated.

However, the main benefit of implementing a CRM platform is when you have a satisfied customer. The customer receives official communication regarding their inquiry, activity and their follow-up so they know that their business is in efficient hands. You differentiate yourself from the competition with your own web presence and your official communication.

For all these reasons and more, it is Moderately essential for real estate brokers to implement an appropriate CRM for them to be able to manage their resources and their leads to the maximum potential. If you are looking for the right CRM Platform for real estate, give us a call at 022 – 61955700, or mail us at sales@realtyredefined.com. We would love to hear from you!

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