Realty Redefined is thrilled to be awarded with the Best Execution Award at the Internet and Mobile Association of India (IAMAI), 6th India Digital Awards 2016 in ‘Performance Marketing’ Category. A special congrats to our Real Estate Online Marketing Team for the outstanding experience they create for our RDigital clients everyday.
The world is getting more digitized day-by-day. Most home buyers these days start their hunt online. In the times of changing trends, we ensure the best digital services for Real Estate market from generating leads to CRM and ERP. We create this experience through our real estate software, tools and products like RDigital, RSquare and RQube.
This award recognizes Realty Redefined’s such product initiatives for our Real Estate marketing campaign with The Wadhwa Group. The objective of this campaign was to reach prospect property buyers in Mumbai and abroad through effective digital strategies and to engage visitors to fill up project enquiries . However, the main goal was to generate site visits and bookings.
The challenge here was to generate 1500 leads within a limited budget of 25 lacs. This was really tough considering the slow down in real estate market. It doesn’t ends here, we had to achieve this within a set duration of 45 days.
To achieve our target, we had explored multiple channels , designed unique real estate websites and the entire campaign was integrated to one lead management system.
Now coming to the results. We are happy to share that we delivered much more than desired. All these efforts resulted into 10M impressions, 45K website sessions, 1829 leads, 95 site visits and 12 bookings for their 2/3 BHK project in Mumbai. Amounting to total revenue generation of 24 Cr.
That’s a lot of profit, isn’t it ? We leave the math to you. Realty Redefined is proud to be the leading agency in online marketing for real estate.
We keep pushing the limits, ideating and strive to bring the best experiences to all our clients.