World Brokers Day was celebrated on 9th June, 2015 amidst much fanfare for the very first time. The event, which has become a landmark event in the Indian real estate space, is the toast of the season. The inaugural edition saw the who’s who of real estate on the red carpet, and the evening was covered extensively by the press. World Brokers Day was launched by Realty Redefined, a real estate technology solutions provider who are working towards empowering brokers to move from the conventional role to a more evolved consultants’ role.
The date is important for another reason: The launch of RSquare mobile application for the real estate brokers.
We, at Realty Redefined, wanted to help the brokers by transforming their role from just providing keys to providing homes for those looking for one. Our goal was to empower this community to global levels, and thus pave a way for their future.
But how does a broker position himself as a consultant? What other value does he have to offer to qualify for the change in title?
To answer this, we looked at the market dynamics. In the last decade or two, the growth of the real estate industry has been tremendous. Real estate is currently the second largest contributor to the country’s GDP. However, brokers, who form a significant portion of this population are a neglected lot. They hardly have any regulations, and in the current market, they were in need of a serious overhaul. As the end customers started adapting to technology, their demands were different. And for this, the traditional methods used by the brokers would not be enough.
Realty Redefined realized the need for a better approach for the brokers. Brokers would need the help of technology to address the needs of the online customer. Moreover, it is not just enough to respond but that this response should be timely, prompt, and should include as many details of the property as possible. For this, technology came to the rescue and led to the launch of RSquare app.
RSquare is a web application that puts a lot of freedom in the hands of the broker. RSquare is available as a desktop platform, as well as a mobile application, that is designed to let the broker work from anywhere. Whether the broker receives a call from a buyer or a seller, he can immediately respond on the move with RSquare. It is easy to create inquiries, respond to inquiries, and forward relevant property details to the interested buyers through SMS, email, and even WhatsApp. This also includes images of the property too. Not just from the customers’ view, but this is a great tool to manage your office too, including your employees. You can have a overview from the dashboard itself which gives you the information about all your employees’ activities, and their current/ future engagements.
More importantly, with RSquare, brokers also get their own website for their agency, and for specific properties. It is more important than ever to have an online presence on the internet since the customer uses it very frequently. According to recent statistics, atleast 75% of customers looking for real estate transactions start with online search. As such, an online website would attract more customers. Combined with the real estate marketing capabilities of RSquare, it is a great way to build your brand and differentiate brokers from the competition.
The idea of World Brokers Day is not an end in itself; rather it’s a start of a process. The process of transformation of a broker to a world-class consultant.This is, of course, a gradual process but the start has been made.
So, have you started yet? Please click here for more details:
To purchase RSquare online, please click here: