Realty Redefined is thrilled to be awarded with the Best Execution Award at the Internet and Mobile Association of India (IAMAI), 6th India Digital Awards 2016 in ‘Performance Marketing’ Category. A special congrats to our Real Estate Online Marketing Team for the outstanding experience they create for our RDigital clients everyday.
The world is getting more digitized day-by-day. Most home buyers these days start their hunt online. In the times of changing trends, we ensure the best digital services for Real Estate market from generating leads to CRM and ERP. We create this experience through our real estate software, tools and products like RDigital, RSquare and RQube.
Real estate agents (also called brokers) function in a highly competitive environment. The entry barriers for the profession hardly exist, so the numbers keep increasing. Moreover, the real estate field seems to be moving towards sustained growth, and more agents are expected to join. However, this means that there is increased competition among the existing professionals and you have to distinguish your company from the other. Below, we list out six simple yet effective habits of real estate agents that will immediately set you up for better branding and more visibility.
- Promptly respond to calls/ email
Usually, people looking for real estate call quite a few real estate agents who they think can help. They do not expect solutions as soon as they call, but they certainly expect a call back with the responses. Customers who receive a call back know trust real estate agent is interested in providing solutions and will stick to him for further search.
- Up-to-date on the latest technology
Most of the new age customers today are comfortable with the latest technology, and use it extensively even for their real estate needs. When real estate agents are comfortable with technology, it greatly improves communication and even the overall experience of the customers. If you are looking for reliable, easy-to-use technology tools for real estate, please visit www.realtyredefined.com
- Expertise in their area of operation
As real estate agent, develop an area of specialisation to help you stand out from the others. Whether it is a specific location, city, or even different categories like commercial complexes, or specific residential projects such as individual houses, build up your expertise and visibility. This way, when customers look for real estate agents for particular projects, they will contact you.
- Explain what you are doing to your customers
Your customers should be in the loop regarding your efforts. If you don’t let the customers know what you are up to, your contribution is not recognised. Instead, update them on what you are doing, why you would advise against any projects, or why you think they should go for a particular project.
- They get leads wherever they can
Real estate agents know the importance of leads. They mine leads everywhere they can, both in the online and the offline avenues. The truth is, real estate leads can come from anywhere, and effective agents know that this is important. They follow a distributed model of marketing so they can reach the maximum number with minimum investment.
- Network, network, network!
A successful real estate agent has a reliable network of colleagues and peers that he helps him with new projects and customers. Real estate is moving towards a new area, and requires a new way of functioning. Networking is a great way of finding people to connect, and work together towards common goals.
Of course there are many, many more effective ways of growing your real estate business. We have only listed out the most popular ones. If you are interested in exploring how technology can help, visit us at www.realtyredefined.com . Call us toll-free at 1800 266 0966 or write to us at email@example.com .
The use of Information Technology is slowly but surely changing the Real Estate business landscape in India. The real estate brokerage business is in the midst of dramatic changes brought about by online technology, increased automation and enhanced accessibility to information. Business survival is becoming more closely tied to real estate consulting firms’ abilities to adapt to technological changes and to use technology to attract customers. The most important question for anyone who is in the real estate business is – Whether you are ready to reinvent yourself in these changing circumstances in order to propel towards the rapid phase of growth that lies ahead?
Changing profile of potential customers: Customers expect much more from a real estate broker/salesperson today than in the past. Potential clients are far well informed since they are able to harness the power of the Internet to access information. They in turn also expect real estate professionals to raise their service offerings and use a professional approach to meet client needs. This becomes almost a necessity in case of high value NRI clients who rely on online information and prefer consultants with a good brand image.
Realtors implementing IT certainly have the edge! – The implementation of Information Technology plays a key role in bringing down operational costs, improving customer relationships and reaching out to online prospects on the internet. Information Technology can add a lot of value to Real Estate businesses by helping them with Customer Relationship management, online advertisement and brand positioning. Such realtors can manage their business efficiently, market properties using digital channels, increase sales, and provide a noticeably higher level of service to both buyers and sellers.
What opportunities exist and how can IT help?
By implementing a robust and efficient real estate software solution like RSquare- India’s Exclusive Real Estate CRM & Mobile App for Real Estate Agentsand RQube- ERP for Real Estate Developers , real estate professionals can target the following areas in order to streamline and grow their business:
- Manage real estate inventory with requirements efficiently
- Match properties for a requirement and shortlist them for clients
- Schedule inspections and generate inspection reports to give the client the exact match for his requirement
- Track bookings and manage payments
- Efficiently manage and track agreements and transactions
- Generate professional quality proposals, property listing reports, registration reports for personalized communication
Integrated Marketing and Networking
- Easily conduct Email and SMS campaigns to a targeted group
- Instantly network with a large number of realtors on a platform such as Agent Search to share properties and requirements
Benefiting from the huge online market of buyers and sellers via personalized portals
- Grab a significant share of online traffic (over 200,000 real estate searches per month as on today)
- Give a professional touch to your business by establishing a strong online presence.
- Integrate your website with your Realty Redefined software to easily list properties with photographs on the prospect portal