The importance of the real estate sector in India cannot be overstated. It is expected to grow at more than 30% annually over the next decade. The sheer size (~USD 180 billion by 2020) contributes around 5-6% of our country’s GDP. However, many in the industry believe that the growth story is far from over. In fact, most believe that it is only starting now.
Real estate in India does not get the attention it deserves. Due to various factors, it has always fallen short of the potential it has to change not just business, but lives even. However, change is only a matter of time, and it is time for the real estate sector.
Though technology has undergone a sea change in the last couple of decades, this change is yet to be adapted to the real estate community. Some of the older methods of working are still in use, and are being followed since they are unaware of more efficient ways of working. For example, consultants or brokers still rely on outdated practices of interacting with their customers. When the customer uses digital technology in his everyday life, why would he be ok with those standards of customer service? When the customer uses the internet to simplify every aspect of his life, he would not be satisfied with these traditional practices. The customer would require more, and demand better service. This is where CRM comes to the rescue.
CRM, an acronym for Customer Relationship Management, is a platform that offers its users several options to provide better service to its users. The consultants, especially, would find it extremely useful to adopt a Real Estate CRM software to be more efficient, and for a more delighted clientele. It is not even an option anymore, but rather absolutely essential if the consultant is to be up to date with the customers. Responding to emails, timely reports, a credible online presence – all these factors are no longer luxuries, but basic requirements of digital customers. Even more importantly, a CRM helps you manage your entire database in a single screen. It gives you unparalleled level of control over your resources, and plays a huge role in the final bottom line of your enterprise.
RSquare is an exclusive mobile app that takes CRM to a whole new level. Consultants can now enjoy the many benefits of CRM on their mobile itself. RSquare also provides several marketing avenues for the consultants to showcase their inventory, and provide offers and discounts. The ease of use and the intuitive user experience has already received several rave reviews.
Now, you can see for yourself the effect of RSquare by asking for a free demo. Please call at 1800 266 0966 or mail at firstname.lastname@example.org to schedule a demo at your convenience. We would be glad to hear from you!
Property Management Software is the backbone of any real estate organization. Especially in today’s competitive climate in the real estate sector, every company must take full advantage of all the sources of information to collate real estate inventory information from the market and should be organized effectively.
RSquare – Real estate Property Management Software not only helps you maintain property records and requirement information effectively but also enables you to search for relevant information.
The property management software will help you
- Maintain all your residential/commercial lease and outright properties
- Manage the property portfolio by
- Entering all the property details with photographs and videos
- Tracking inspections that happen on the property
- Track the communication that has happened on the property
- Track lease agreement expiry in case of leased properties
- Keep a track of payments (receivable & payable) reducing paperwork
- Email / SMS the property and requirement information from the property management software to your contact and investor groups.
RSquare software will help you increase your lead pool thus increasing the chances of conversion.
Customer Relationship Management systems enable companies to achieve the following objectives:
- Streamlined real estate sales and marketing processes
- Higher sales and marketing productivity
- Added cross-selling and up-selling opportunities
- Improved customer service, loyalty, and retention
- Higher number of deals
- Better profiling and targeting
- Reduced expenses
- Higher overall profitability
RSquare automation in real estate
The RSquare application provides an array of capabilities to streamline all phases of the sales process, thus minimizing the time that sales representatives need to spend on manual data entry and administration. This allows them to successfully pursue more clients in a shorter period than otherwise possible. RSquare is powered by a strong Content Management system for tracking and recording every stage in the sales process for each prospective customer, from the first contact to the final closure. RSquare also includes modules for more opportunities, territories, sales forecasts, and workflow automation, and product knowledge.
RSquare adds a lot of value in the real estate domain as it allows the Realtors to efficiently manage and track their properties and requirements.
Systems for marketing (also referred to as ‘marketing automation’) help the enterprise identify and target its best clients and generate qualified leads for the sales team. A key marketing capability is tracking and measuring multi-channel campaigns, including email campaigns, search, social media, and direct mail. Metrics monitored include clicks, responses, leads, deals, and revenues. Real estate developers and agents needs the best available tools to reach out to their clients. Property software for developers and property software for agents enable the real estate agents to reach out to their clients through email campaigns, SMS campaigns, prospect portals, and several other digital channels.
Customer Service and Support:
Real estate marketing is mainly differentiated on the level of service provided, since the products would be similarly distributed among all the providers. Hence, real estate agents are turning to technology to help them improve their clients’ experience while aiming to increase efficiency and minimize costs. Even so, a 2009 study revealed that only 39% of corporate executives believe that their employees have the right tools and authority to solve client issues. Realty Redefined provides the right suite of tools for superior customer service and support.
Analytical capabilities are often in-built into applications for sales, marketing, and service. These features can be complemented and augmented with links to separate, purpose-built applications for analytics and business intelligence. Sales analytics helps companies monitor and understand customer actions and preference, through sales forecasting, data quality, and dashboards that graphically display the performance of each section.
Marketing applications, on the other hand, come with predictive analytics to improve segmentation and targeting, and features to measure the effectiveness of online, offline, and search marketing campaigns. Web analytics have evolved significantly from their starting point of merely tracking mouse clicks on web sites. By evaluating the ‘buy processes & signals’, marketers can see which prospects are most likely to transact and also identify the buyers who need assistance in the sale process.
These types of analytics are increasing in popularity in real estate because the sources of leads have become numerous and the right analytics helps the real estate companies to identify the good prospects and cater to them more efficiently.
Real estate companies understand the importance of retaining customers and also the need of attracting new ones. A CRM system in place is crucial for the success of the campaigns, and also to realize the full potential of your sales efforts.
This does not require huge set-ups; a small team can take care of data entry, and also generate all the client communication documents, and reports from the system. Thus, it is imperative to have a process in place in every organization that enforces the activities to be done when a new property or requirement is entered into the system.
World Brokers Day was celebrated on 9th June, 2015 amidst much fanfare for the very first time. The event, which has become a landmark event in the Indian real estate space, is the toast of the season. The inaugural edition saw the who’s who of real estate on the red carpet, and the evening was covered extensively by the press. World Brokers Day was launched by Realty Redefined, a real estate technology solutions provider who are working towards empowering brokers to move from the conventional role to a more evolved consultants’ role.
The date is important for another reason: The launch of RSquare mobile application for the real estate brokers.
We, at Realty Redefined, wanted to help the brokers by transforming their role from just providing keys to providing homes for those looking for one. Our goal was to empower this community to global levels, and thus pave a way for their future.
But how does a broker position himself as a consultant? What other value does he have to offer to qualify for the change in title?
To answer this, we looked at the market dynamics. In the last decade or two, the growth of the real estate industry has been tremendous. Real estate is currently the second largest contributor to the country’s GDP. However, brokers, who form a significant portion of this population are a neglected lot. They hardly have any regulations, and in the current market, they were in need of a serious overhaul. As the end customers started adapting to technology, their demands were different. And for this, the traditional methods used by the brokers would not be enough.
Realty Redefined realized the need for a better approach for the brokers. Brokers would need the help of technology to address the needs of the online customer. Moreover, it is not just enough to respond but that this response should be timely, prompt, and should include as many details of the property as possible. For this, technology came to the rescue and led to the launch of RSquare app.
RSquare is a web application that puts a lot of freedom in the hands of the broker. RSquare is available as a desktop platform, as well as a mobile application, that is designed to let the broker work from anywhere. Whether the broker receives a call from a buyer or a seller, he can immediately respond on the move with RSquare. It is easy to create inquiries, respond to inquiries, and forward relevant property details to the interested buyers through SMS, email, and even WhatsApp. This also includes images of the property too. Not just from the customers’ view, but this is a great tool to manage your office too, including your employees. You can have a overview from the dashboard itself which gives you the information about all your employees’ activities, and their current/ future engagements.
More importantly, with RSquare, brokers also get their own website for their agency, and for specific properties. It is more important than ever to have an online presence on the internet since the customer uses it very frequently. According to recent statistics, atleast 75% of customers looking for real estate transactions start with online search. As such, an online website would attract more customers. Combined with the real estate marketing capabilities of RSquare, it is a great way to build your brand and differentiate brokers from the competition.
The idea of World Brokers Day is not an end in itself; rather it’s a start of a process. The process of transformation of a broker to a world-class consultant.This is, of course, a gradual process but the start has been made.
So, have you started yet? Please click here for more details:
To purchase RSquare online, please click here:
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The real estate sector in India has had an interesting growth story. It is the second largest employer in the country after agriculture and is expected to grow at 30% annually over the next decade. The size alone (~ USD 180 billion by 2020) is enough to contribute around 5-6 % of the country’s GDP. Given these figures, the influence of the real estate sector on the country is undebatable, and hence requires a clear understanding and better support.
The fact is, the real estate sector does not get the attention it deserves. Based on the sheer volume or the range of services offered, it is high time that there is a concentrated effort to better organize the sector and provide the right tools to the people employed in this sector.
RSquare is a one-stop solution for all your real estate consultancy needs!
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Everybody knows what a hassle it is to find a roof overhead in Mumbai. For a city that is known for its hospitality, it is a huge problem finding one decent place to live. Whether you are a student just landed in the city, or have been working here for a while who wants to look for a better place, the battle is long and tiring. You keep approaching brokers who promise you the moon but cannot even show a satisfactory place to live!
It is very easy in such situations to blame the real estate broker/ consultant. It is true that they are responsible for finding you a place, after all they do charge hefty amounts, but every broker has his own side of the story too. He has a large number of properties and projects, and more keep coming up everyday. The number of leads that he gets also is increasing rapidly. The way he sees it, he is doing the very Most Unexceptional he can and showing you all the places he thinks you will like. But obviously, since the data is so disorganized, it is all a chaos!