Realty Redefined is thrilled to be awarded with the Best Execution Award at the Internet and Mobile Association of India (IAMAI), 6th India Digital Awards 2016 in ‘Performance Marketing’ Category. A special congrats to our Real Estate Online Marketing Team for the outstanding experience they create for our RDigital clients everyday.
The world is getting more digitized day-by-day. Most home buyers these days start their hunt online. In the times of changing trends, we ensure the best digital services for Real Estate market from generating leads to CRM and ERP. We create this experience through our real estate software, tools and products like RDigital, RSquare and RQube.
Real estate marketing is a tough task, and anyone who has tried to sell a listed property is aware of the difficulty. Though there are no shortcuts, there are different ways of increasing the chances of a successful sale. Here, we explore a few creative options that play a strong role in closing the deal. Though we cannot guarantee the success, we are quite sure about increasing the effectiveness of your existing marketing ideas.
Most real estate agents still rely on traditional methods of marketing that have been in use for a long time now. What’s alarming is the same methods that are used by every agent. There is almost no difference in the marketing used by competitors for clients and properties. This is why we advise realtors to be more creative in marketing; for the end customer all options look the same.
We do understand and agree that some of these plans are still the most effective methods of attracting leads. Ad spots in publications, referrals, email marketing, and even social media marketing are all good ways of finding buyers and clients. However, if your communication is not attractive enough for the buyers, then you are certainly reducing the effectiveness.
What can you do about it?
Your communication usually consists of marketing two things: 1. client’s properties/ listings 2. Your agency/ service.
For greater success, you have to be able to do both, and do them well. Bland messages, or unexciting ads will not hold the buyers’ attention, and many will simply move on to other messages.
Here we list down some new ideas for you to try.
1. Provide a different perspective
As a real estate agent, you understand the importance of using the right words in selling the property. However, have you ever wondered about how can you do that differently?
Agreed that words are important, but customers do not get the complete picture in this case. There is so much importance regarding the experience of the property rather than the description that improves your sales pitch immensely.
The simplest way to do so would be to use high-quality pictures and videos. Whether you want to do it yourself or hire a professional for those services is up to you and your client. But the effectiveness is undeniable. A well-designed portfolio is more attractive and relatable to potential customers. Especially for premium properties, this is almost a necessity. You understand the value of a great first impression. We assume that the first impression is when they are visiting the property, but most customers usually make up their minds with the available images. It is very important that you present your clients’ listings in the best possible light.
These days, drone technology to capture images and videos is gaining support. You could also go for the same. However, ensure that using drones is legal and that you have obtained all required permissions before the exercise.
2. Give them a try before they buy
Buyers are making one of the most important financial decisions of their lives. They are spending and are committing to spend a lot of money for what you are selling. Think of it this way, when you are buying some appliance for your house, you try it out before you buy. Wouldn’t it be great if your buyers could also get some sort of an experience of the real estate that they are buying?
This would require the approval from the sellers. A service like AirBnB is a great way of showcasing your house. This is especially true for premium residential properties. Purchasing is an emotional decision, and nothing will appeal to the buyer as being physically present. Though not always practical, most customers would be delighted to avail this service.
3. Don’t forget the neighbourhood!
Sometimes, the property can sell itself on its strengths than the real estate agent. And even the neighbourhood plays an important role in the decisions.
Premium properties usually have a great neighbourhood too. They will have amenities and attributes that make it stand out. Try arranging a meet with the neighbours, find out if they would be open to meeting the new people who might be moving in.
We hope that these ideas help you come up with your own creative ideas on selling real estate effectively. You can try them individually, or as some combination that will be effective for you. If you do follow them, we would love to hear from you on your experience. This is your chance to take some risks and be creative in selling real estate.
In January this year, Google came up with a competition to see who is the best Google Partner agency in India. According to the rules laid out by them, this competition would run for 6 months i.e., from January to June. The agencies taking part would be judged on several factors: the quality of service, the amount of business they could bring, and also on the best practices in search engine marketing.
We are proud to announce that Realty Redefined has been declared the Team of the Season. Admittedly, the competition was a tough nut to crack, and given the fact that there are more than 3000 partner agencies in India, we knew we were entering a tough competition. However, we were determined to showcase our capabilities, and this was a perfect platform for us to do it. Going into the competition, we were sure of only one thing: we wanted to be the best in the country.
Realty Redefined has been offering real estate marketing services for more than 8 years now, and this has helped us understand the sector very well. We understand the dynamics of real estate, specific customer insights, and even the best ways to attract and convert customers.
Our digital marketing team really worked their hearts out to make sure that we won by a comfortable margin. At the end of the first quarter, we were still a long way off the mark. However, our team responded to the challenge in an inspired way to ensure that we capture the race before the end line was in sight. At the end of the competition, Realty Redefined had single-handedly raised more than $350,000 in revenues!
We are really happy that we have lived up to the expectations that our customers have reposed in us. Our brand promise of being the best in real estate marketing has been proved once again, and we’ll make sure that it stays that way.
RDigital- From Leads to Bookings
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The World Wide Web offers an excellent opportunity for prospect generation. Since almost 70% prospective clients use the Internet while searching for properties, tapping into this large pool of leads is a necessity for increasing sales opportunities.
Online prospect/lead generation can be done in a number of ways. The best process is to be able to attract traffic to your real estate website.For this to happen, your website should be Search Engine Optimized. Once the probable lead traffic increases due to good content, lead information can be captured online itself. This would be a very good source of quality leads. Further, this information can be integrated in a CRM system for both real estate consultants and real estate developers which will enable you to easily touch base with every prospect. Other avenues of lead generation include listings on property portals and networking groups.
A new form of effective online real estate marketing that is fast emerging is Social Media Marketing. Specific examples would be to have profiles with good content on social networking sites such as Facebook, Orkut, Linkedin, Twitter, etc.
Besides these, targeted email campaigns also help significantly to not only increase awareness and brand promotion, but also to divert traffic to your website. Email campaign responses serve as equally good sources of prospective clients since it indicates interest on part of the potential customer.
Customer Relationship Management systems enable companies to achieve the following objectives:
- Streamlined real estate sales and marketing processes
- Higher sales and marketing productivity
- Added cross-selling and up-selling opportunities
- Improved customer service, loyalty, and retention
- Higher number of deals
- Better profiling and targeting
- Reduced expenses
- Higher overall profitability
RSquare automation in real estate
The RSquare application provides an array of capabilities to streamline all phases of the sales process, thus minimizing the time that sales representatives need to spend on manual data entry and administration. This allows them to successfully pursue more clients in a shorter period than otherwise possible. RSquare is powered by a strong Content Management system for tracking and recording every stage in the sales process for each prospective customer, from the first contact to the final closure. RSquare also includes modules for more opportunities, territories, sales forecasts, and workflow automation, and product knowledge.
RSquare adds a lot of value in the real estate domain as it allows the Realtors to efficiently manage and track their properties and requirements.
Systems for marketing (also referred to as ‘marketing automation’) help the enterprise identify and target its best clients and generate qualified leads for the sales team. A key marketing capability is tracking and measuring multi-channel campaigns, including email campaigns, search, social media, and direct mail. Metrics monitored include clicks, responses, leads, deals, and revenues. Real estate developers and agents needs the best available tools to reach out to their clients. Property software for developers and property software for agents enable the real estate agents to reach out to their clients through email campaigns, SMS campaigns, prospect portals, and several other digital channels.
Customer Service and Support:
Real estate marketing is mainly differentiated on the level of service provided, since the products would be similarly distributed among all the providers. Hence, real estate agents are turning to technology to help them improve their clients’ experience while aiming to increase efficiency and minimize costs. Even so, a 2009 study revealed that only 39% of corporate executives believe that their employees have the right tools and authority to solve client issues. Realty Redefined provides the right suite of tools for superior customer service and support.
Analytical capabilities are often in-built into applications for sales, marketing, and service. These features can be complemented and augmented with links to separate, purpose-built applications for analytics and business intelligence. Sales analytics helps companies monitor and understand customer actions and preference, through sales forecasting, data quality, and dashboards that graphically display the performance of each section.
Marketing applications, on the other hand, come with predictive analytics to improve segmentation and targeting, and features to measure the effectiveness of online, offline, and search marketing campaigns. Web analytics have evolved significantly from their starting point of merely tracking mouse clicks on web sites. By evaluating the ‘buy processes & signals’, marketers can see which prospects are most likely to transact and also identify the buyers who need assistance in the sale process.
These types of analytics are increasing in popularity in real estate because the sources of leads have become numerous and the right analytics helps the real estate companies to identify the good prospects and cater to them more efficiently.
Real estate companies understand the importance of retaining customers and also the need of attracting new ones. A CRM system in place is crucial for the success of the campaigns, and also to realize the full potential of your sales efforts.
This does not require huge set-ups; a small team can take care of data entry, and also generate all the client communication documents, and reports from the system. Thus, it is imperative to have a process in place in every organization that enforces the activities to be done when a new property or requirement is entered into the system.
One of the better-known phrases in real estate goes ‘Location, Location, Location‘. Originally meant to emphasize the importance of a good physical location in the real estate market, this phrase is increasingly being applied to the marketing platforms of real estate market too. Traditional marketing efforts are targeted for the local markets; real estate consultants would generally have limited areas of operation, other than the big players present statewide or nationwide.